Digital Marketing Blog

Discover the latest internet marketing strategies and digital marketing trends happening in the industry through our digital marketing blog. Hear it first from our thought leaders in SEO, SEM, Social Marketing, Display Media, E-mail and other online channels.

News You Can Use- October 17, 2014

Posted on Oct 17, 2014 by
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: from Facebook's safety statuses to HBO s cord cutting, here's a snapshot of some of the stories that shaped this week's news. Continue reading

Get More Out of Your Q4

Posted on Oct 17, 2014 by
Q4 is now in full swing, which means that your affiliate campaign will likely generate more traffic, and hopefully, more conversions! While your affiliate strategy this season has likely already been mapped out, there is still room to tweak your campaigns to ensure full optimization and peak seasonal performance. Make sure your product feed/data feed is up to date and refreshed daily – or more. While consistent data feed refreshes should be at the top of your affiliates best practice list, it is especially imperative to invest the daily time into refresh of your product feed throughout Q4. More shoppers […] Continue reading

Google’s Search Within a Site Feature

Posted on Oct 16, 2014 by
Searching for a brand product on Google’s SERP is a fairly straight forward process. You type in your brand and product category and are automatically served relevant paid and organic results. However, Google recently added an additional step to streamline the process even further. Google quietly rolled out Sitelinks Search Box (search within a site), a search feature that triggers a second search box on the SERP after the user has entered their original branded search. The search within a site initiative allows Google to flex its muscles and display to users that they can anticipate the next step within […] Continue reading

Spotlight on Microsites

Posted on Oct 13, 2014 by
Brand websites are now the face of your brand – projecting information, brand culture and engagement opportunities with audiences, often upon first contact. We rely on their homepages as consistent reference points, and this demanding role leaves little room for websites to experiment with new ideas and innovative designs. Microsites on the other hand, take a play-first, business-later approach to connecting with customers. In recent years, microsites have cropped up as a means for brands to explore the right side of their brains and share their spurts of creativity. And while some, notably Coca-Cola, have jumped at the opportunity to […] Continue reading

Beacons Beckon Early Brand Adopters

Posted on Oct 09, 2014 by
Beacons are defined as guiding signals. Historically these objects dispelled their light to lead people to safety, whereas today Beacons are becoming the new bridge to relevant brand messaging. In this age of showrooming, retailers have to combat shifting shopping behaviors. No longer are customers’ attention spans solely devoted to the products in specific stores, now, thanks to smartphones, customers are essentially shopping from multiple retailers all the time. After seeing an item we’re interested in within a store, we now instinctively call up competitive items on our mobile devices to compare price, aesthetics, shipping policies and brand incentives. Today, […] Continue reading

Proactive vs. Reactive Retailing: How emerging technologies can help you take an active role in your customer’s journey

Posted on Oct 08, 2014 by
As any retailer knows all too well, gone are the days of simply setting up your storefront and hoping for the best. Now with increasing competition both on and offline, retail marketers need to go above and beyond to catch attention spans and nurture loyalty in an oversaturated market. With this perspective, the daunting role of retailers seems more challenging than ever before. However, today retailers have an arsenal of tools within their reaches to enhance their engagement and make a lasting impact with consumers. As new technologies emerge on a constant basis, marketers have the opportunity to connect, communicate […] Continue reading

Google gets a 1-2 punch

Posted on Oct 06, 2014 by
When you’re Google you’re used to having a target on your back. Startups and enterprises challenging their products and ideas are nothing new, but two of their biggest competitors challenging two of their most commanding verticals at the same time is a different story. Both Facebook and Amazon have come out swinging in recent months with Display and Search initiatives, respectively. And rather than just playing catch-up to Google’s industry standards, both launches will give Amazon and Facebook significant advantages over their common frenemy. Facebook’s Hit Facebook has transcended far beyond an online engagement platform, now it’s an audience data […] Continue reading