Digital Marketing Blog

Discover the latest internet marketing strategies and digital marketing trends happening in the industry through our digital marketing blog. Hear it first from our thought leaders in SEO, SEM, Social Marketing, Display Media, E-mail and other online channels.

Omnichannel Marketing: What it Means and How to Accomplish It

Posted on Sep 18, 2014 by
Omnichannel has been buzzing for over a year and still hasn’t lost its ring. Yet, despite the fact that we are surrounded with omnichannel references every day, the concept still seems slightly out of reach. What really is omnichannel? How do we achieve it? What’s holding us back? What about our audiences? Beyond defining omnichannel and the challenges that accompany it, all marketers need to first and foremost place their omnichannel goals in the context of their audiences. Today, what audiences want most is content, and a seamless content experience across all of their devices. From online shows to ecommerce transactions […] Continue reading

Authorship is Dead, Long Live Knowledge Vault!

Posted on Sep 16, 2014 by
Two big announcements came from Google in the recent past.  First, Google announced they are not going to crawl authorship markup any longer. Next is the bigger announcement that they are focused on building their own Knowledge Vault (which is bigger than the Knowledge Graph) mapping semantic relationships between subjects, predicates and objects – also known as “triples”.  I chose to post today to not only give our readers a few details on these announcements but, moreover, to suggest that the authorship announcement could and perhaps should be seen as a consequence of the emergence of Knowledge Vault. Google Authorship […] Continue reading

News You Can Use – September 12, 2014

Posted on Sep 12, 2014 by
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: from Apple's Watch and Pay announcements to brands' unified defense of net neutrality, here's a snapshot of some of the stories that shaped this week's news. Continue reading

#IceBucketChallenge : After the Ice Melts

Posted on Sep 11, 2014 by
Unless you proactively distance yourself from social media, you have likely heard about, and seen plenty of Facebook video posts of, the ALS #IceBucketChallenge. To date, the Amyotrophic Lateral Sclerosis Association (ALSA) has received more than $100 million from 3 million+ donors. Through the challenge, the ALSA has received an unprecedented influx of first time donors – not dissimilar to relief organizations during a catastrophic natural disaster. These donors were spurred on by the peer-to-peer virality of the moment and most likely, the majority of them do not have deep ties to the cause. If your nonprofit organization was fortunate […] Continue reading

All content is not equal

Posted on Sep 11, 2014 by
By now, you’ve certainly heard the buzz surrounding content marketing and understand that it is important to have crawl-able content on your website if you want to rank. While you know you need content, do you know what type content your customers will find engaging, interesting and helpful? What will resonate with them? What type content will they be interested in reading or better yet, sharing with others? Just adding a bunch of content to your site isn’t going to win the SEO ranking game. You need engaging content that will resonate with your customers. How do you figure out […] Continue reading

Merry Messaging: Holiday Email Prep List

Posted on Sep 09, 2014 by
The stores are already decked out in black and orange and carrying an inordinate amount of Halloween candy which only means one thing, the Holiday season is fast approaching. The time is now to dust off your holiday email checklist and add in a few updates to accommodate the seasons’ increasingly mobile shoppers. Mobile First As of June 2014, 41% of retailers sent out mobile friendly emails- and those brands in this minority will likely see a significant advantage this holiday season as shoppers will increasingly depend on optimized emails to facilitate their on-the-go shopping process. Shopping and searching this […] Continue reading

New You Can Use – September 5, 2014

Posted on Sep 04, 2014 by
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: from Apple's AmEx partnership to Facebook's scaling dreams, here's a snapshot of some of the stories that shaped this week's news. Continue reading