Digital Marketing Blog

Discover the latest internet marketing strategies and digital marketing trends happening in the industry through our digital marketing blog. Hear it first from our thought leaders in SEO, SEM, Social Marketing, Display Media, E-mail and other online channels.

Pinterest Revamps its Advertising with Visual Storytelling

Posted on May 22, 2015 by
As almost every social network has either experimented or implemented high impact, visual storytelling strategies for advertising, it only makes sense that Pinterest is finding its way into the game. The network, popular among consumers for its instantaneous doses of inspiration, has now intrigued marketers with Cinematic Pins, a motion-activated visual ad that users will begin to see over the coming months. And following in the footsteps of Facebook, who’s every feature or algorithm update is built with the consumer in mind, Pinterest has carefully designed its Cinematic Pins to be non-disruptive to the user. The experience is meant to feel […] Continue reading

LIMRA Series: Strategies for the Insurance Marketer

Posted on May 20, 2015 by
This upcoming week, the Life Insurance Marketing and Research Association (LIMRA) will be hosting its 2015 Marketing and Research Conference, attended by marketing practitioners, advertisers and corporate communications professionals in the life insurance industry. The conference explores ways that organizations in this sector can connect and transform marketing strategies, expand their omnichannel presence and form stronger, more meaningful relationships with consumers. Paradysz + PM Digital will be exhibiting at the conference this year, and in light of its most prevalent themes, we will be sharing strategic guidance in the form of a blog series. Marketing departments in the insurance industry […] Continue reading

Instant Articles: Partner or Competitor to Media Companies?

Posted on May 19, 2015 by
Facebook’s latest initiative, Instant Articles, has ushered in a new wave of publishing and distributing content that meets the ever-changing needs of today’s multi-channel, multi-device consumer. Top media companies and publishers have joined the social network in its new line of thinking: load articles natively through the Facebook platform, in the mobile iPhone application for the time being. The announcement of Instant Articles comes soon after Facebook’s latest in-app search feature, Add a Link, also for mobile users. With this move, along with several of the changes it has made over the past several months, Facebook is certainly making a […] Continue reading

Facebook Tests Its In-App Search Feature

Posted on May 15, 2015 by
Facebook has released a ‘soft launch’ of its Add A Link feature in status updates. A type of in-app keyword search engine, the new feature allows for more seamless searching and sharing of links on the Newsfeed. Particularly for mobile, where link sharing is more of a hassle than anything – with additional link opening, the infinite struggle to copy and paste, and finally the return back to the application for sharing– this will be yet another huge user experience win for Facebook, if all goes well. Though the feature is currently only available to a select group in the […] Continue reading

Calculating the ROI of Multichannel Attribution

Posted on May 13, 2015 by
There are two fundamental variables that marketers need to identify prior to embarking on the journey, or rather odyssey, of solving for multichannel attribution. Even more importantly, there is one critical first step necessary to succeeding at the effort. Before we dig into these two variables and critical first step, let’s first clarify the phrase ‘multichannel attribution’.  We know the consumer is influenced by numerous touch points across paid, earned and owned media on their way to conversion, and those touch points occur across a myriad of digital devices and physical experiences.  We also know that each touch point has […] Continue reading

Spotlight: Hot Brand of the Month – Kate Spade New York

Posted on May 12, 2015 by
  Each month, PM Digital releases a Social Brand Index that reports on over 750 of the top performing retailers across social media. In conjunction with this popular data, we are kicking off our “Hot Brand of the Month” series, a blog devoted to shining some spotlight on the brands that inspire us through compelling, engaging marketing tactics, which prove to win fans over time and time again. To start off the series, we’d like to recognize Kate Spade New York, a brand that is clearly taking the content game very seriously, and is achieving some major customer recognition for […] Continue reading

The New Fashion Consultant in Town

Posted on May 06, 2015 by
Last week, Google released its inaugural 2015 Spring Fashion report, a fashion forecasting guide that uses data pulled from search. Major brands like Calvin Klein have identified Google’s fashion planning as a unique opportunity gather consumer insights on what’s hot and what’s not for the upcoming season. In its blog post, Google explained that, “by categorizing past apparel-related queries based on similar search-demand patterns,” they are able to help brands pinpoint the styles and products that resonate with the consumer population. Judging by Google’s findings, skinny jeans, peplum and string bikinis are most definitely on the outs. Styles that have […] Continue reading