Digital Marketing Blog

Discover the latest internet marketing strategies and digital marketing trends happening in the industry through our digital marketing blog. Hear it first from our thought leaders in SEO, SEM, Social Marketing, Display Media, E-mail and other online channels.

Beauty is In the Eye of the Mobile-Device Holder

Posted on Mar 24, 2015 by
Our second annual Trend Report: Makeup and Skincare Brands Online explores the digital and mobile evolution of the beauty industry. The report focuses on 74 makeup and skincare brands (excluding hair, fragrances, and nails) to serve as a benchmark for the beauty sector.  The beauty industry is evolving as legacy brands are joined by upstarts, and marketers are evolving their strategies to keep pace. No longer relegated to in-store experiences, consumers now have browsing options, social outlets, and virtual apps at their fingertips to explore new products, learn about their benefits, and be inspired. The report reveals how beauty brands […] Continue reading
Posted in Research Tools

Google’s Mobile Friendly Ranking is Coming

Posted on Mar 11, 2015 by
A few days ago, we called our clients’ attention to Google’s mobile update coming on April 21st. In the past few days, even more information has come out on this important change in the way Google ranks sites within mobile search.  Our eagle-eyed SEO Analyst Joseph Garcia has put together the following, very useful list based on lively discussions from the recent SMX Summit. Here are a few key takeaways for you to keep in mind before April 21: Google Q&A – Mobile #Google: mobile friendly = available + legible + usable content – Mindy Weinstein, Director of Training, Bruce […] Continue reading

The World Has Changed – Is Your Marketing Approach Keeping Up?

Posted on Mar 11, 2015 by
Today at directXchange by NEMOA, Paradysz + PM Digital will explore the new standards of today’s omnichannel world. We all know that today’s audiences demand multi-channel, multi-device experiences, but how do we, as marketers facilitate these shifting demands? Audiences want comprehensive experiences without breakage points, as this will allow them to seamlessly interact with brands on their own terms. But for years, marketers have built up separate silos of experiences that have made this transition toward seamlessness difficult. The only way to truly break down these self-imposed barriers and deliver all-inclusive, omnichannel experiences, is to implement an audience-centric approach to […] Continue reading

The Next Frontier: Data Integration and Attribution

Posted on Mar 05, 2015 by
Another year, another successful eTail West Conference. If you have never attended eTail West before, the conference is full of engaging presentations and enthusiastic conversations among the top retail and marketing minds in the business. eTail invests heavily in ensuring that the topics and subject matters that drive the conference are highly informative and innovative. The common denominator among all of the topics of interest from eTail West 2015 was data. As marketers, data is the basis of everything we do. Without sound data practices, any innovative strides we may attempt fall flat. As is always the case, many marketers […] Continue reading

Revisiting Q4 2014 with Search Rewind

Posted on Mar 04, 2015 by
Our Search Rewind Study examines quarterly paid search and natural search performance for clients in the online retail vertical. This edition looks at Q4 2014, including key consumer behaviors and trends from the Holiday season that should be top of mind throughout 2015. In addition to strong YOY increases in sales, impressions, CTR, clicks and orders, there were a few defining trends that fueled growth during this quarter, including mobile phone shopping and Google Shopping Ads. As was predicted, consumers were increasingly reliant on their smartphones during retail’s biggest quarter and phones even doubled their share of sales revenue in Q4 2014 […] Continue reading

How Mobile Friendly is Your Site?

Posted on Mar 03, 2015 by
We all know that operating a mobile-friendly site is imperative to brand success as more and more consumers are becoming more dependent on mobile devices than desktops and a slow, difficult mobile site experience will result in the loss of consumer interest and loyalty. But Google has just raised the bar one notch higher–now everyone will know if and when a site is not up to mobile standards thanks to Google’s latest ranking signal: Mobile Friendliness. Starting April 21, Google will expand the use of “mobile-friendliness” as a ranking signal. This change will affect mobile searches in all languages worldwide […] Continue reading

News You Can Use – February 27, 2015

Posted on Feb 27, 2015 by
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: from branded takes on #TheDress to Apple's timely announcement, here's a look at the stories that shaped this week's news. Continue reading