Digital Marketing Blog

Discover the latest internet marketing strategies and digital marketing trends happening in the industry through our digital marketing blog. Hear it first from our thought leaders in SEO, SEM, Social Marketing, Display Media, E-mail and other online channels.

The News Network: What Social Media Marketers Need to Know About Facebook News Feed Visibility and Content Planning

Posted on Oct 30, 2014 by
Facebook is growing up and forcing your posts to do the same. Remember the days of endless memes and funny cat videos on your News Feed? Those days are over, or at least, Facebook is trying to implement news standards to put those days behind them. Facebook is holding its News Feed to a higher standard and the result is having a drastic impact on brand engagement. Social marketers spent much of 2013 crying afoul to their diminishing organic engagement results. Which Facebook measurements matter today – in line with Facebook’s organic standards? As I touched upon a few months […] Continue reading

Foursquare Finds its Place in the Physical World

Posted on Oct 27, 2014 by
Foursquare’s recent rebrand, a move that took the platform away from its signature check-in feature and toward customized local reviews and suggestions, appears to be working. The company recently reported 55 million registered users and 54% YOY lift in users. Despite the saturation of online reviews, Foursquare realized that existing review platforms lacked relevancy and personalization, and thus, a rebrand was born. While the brand let some strategic PR and WOM marketing entice early adapters, this past month it was time for Foursquare to officially throw itself a coming-out party with a full scale campaign. As a digitally-native company, Foursquare […] Continue reading

Snapchat Sponsored Success

Posted on Oct 21, 2014 by
When Evan Spiegel first announced the imminent arrival of Snapchat’s ads last month, many scoffed at the idea of his untargeted strategy. Today, deploying untargeted advertisements is widely seen as a gross mistake; a regression of the progress advertising has attained in harnessing and utilizing unique customer data to create more personal brand experiences. But as per usual, Snapchat did not fall prey to the pressures of following in the footsteps of its social platform peers. Facebook, Twitter and Instagram have all harped on the idea of creating relevant ad experiences for each unique user so as not to ruin […] Continue reading

News You Can Use- October 17, 2014

Posted on Oct 17, 2014 by
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: from Facebook's safety statuses to HBO s cord cutting, here's a snapshot of some of the stories that shaped this week's news. Continue reading

Get More Out of Your Q4

Posted on Oct 17, 2014 by
Q4 is now in full swing, which means that your affiliate campaign will likely generate more traffic, and hopefully, more conversions! While your affiliate strategy this season has likely already been mapped out, there is still room to tweak your campaigns to ensure full optimization and peak seasonal performance. Make sure your product feed/data feed is up to date and refreshed daily – or more. While consistent data feed refreshes should be at the top of your affiliates best practice list, it is especially imperative to invest the daily time into refresh of your product feed throughout Q4. More shoppers […] Continue reading

Google’s Search Within a Site Feature

Posted on Oct 16, 2014 by
Searching for a brand product on Google’s SERP is a fairly straight forward process. You type in your brand and product category and are automatically served relevant paid and organic results. However, Google recently added an additional step to streamline the process even further. Google quietly rolled out Sitelinks Search Box (search within a site), a search feature that triggers a second search box on the SERP after the user has entered their original branded search. The search within a site initiative allows Google to flex its muscles and display to users that they can anticipate the next step within […] Continue reading