Digital Marketing Blog

Discover the latest internet marketing strategies and digital marketing trends happening in the industry through our digital marketing blog. Hear it first from our thought leaders in SEO, SEM, Social Marketing, Display Media, E-mail and other online channels.

Holiday Homestretch: Where We Are & What’s Left

Posted on Dec 17, 2014 by
We’re here – the final big week of the online holiday shopping season. Thursday, December 18th is the industry’s Free Shipping Day,  which marks the unofficial end to guaranteed delivery by Christmas. So looking back over the course of the season, how is online retail performance shaping up? Thanks to a strong push Thanksgiving day through Cyber Monday, the season started off with tremendous growth for PM Digital’s retail paid search clients. While growth volume has slowed, paid search is still showing an average of 15%  revenue and order growth year over year for the season to date. Impressions have shown […] Continue reading

Programmatic Progress: A Renewed Focus on Audiences and ROI

Posted on Dec 15, 2014 by
A seasonal programmatic media recap. As a standalone channel, programmatic media is increasingly becoming a more integral part of the media mix. This trend is likely not fleeting and more brands will continue to depend on programmatic media to generate sales and drive new customers efficiently. On the more complex end of the spectrum, the integration of CRM, social data, search data, and online behavioral data allows for insights, targeting, and measurement to determine the real power in the channel. Most marketers have been sitting on valuable CRM data for years, and many of those data signals haven’t been fully […] Continue reading

Green Monday Takes the Bronze

Posted on Dec 10, 2014 by
Green Monday hasn’t become part of the everyday lexicon for shoppers the way that Black Friday and Cyber Monday have, but for both PM Digital’s retail clients and ComScore, it’s the third highest sales day to date this Holiday season. Here’s how the season is stacking up so far: With so much growth early in the season on Thanksgiving and Black Friday, PM Digital’s clients are beginning to see some leveling out in sales volume, with Green Monday reporting flat revenue year over year – driven by a small increase in orders, but a similar percentage drop in AOV.  AOV will […] Continue reading

Introducing Our 2014 Trend Report: Luxury Brands Online

Posted on Dec 09, 2014 by
Our annual luxury study, created in partnership with Experian Marketing Services, looks at digital offerings and year-over-year growth for 70+ luxury apparel brands, ranging from Louis Vuitton to Stella McCartney.  The study uses site visits, brand searches and social reach as proxies to assess growth and consumer engagement.  While luxury brands represent a significant business sector (over $282 billion in 2014), they also provide insight into what it means to create a captivating and resilient brand experience.  The progress and success of some of these efforts potentially offers lessons to all marketers, regardless of size, price point or demographics.  A  […] Continue reading

Black Friday /Cyber Monday 2014, Where’s the Action?

Posted on Dec 05, 2014 by
A seasonal programmatic display recap through 12/4/14 Programmatic display has received a lot of attention in the recent years as it offers the promise of achieving a positive ROI through display. For those direct response advertisers capping out on SEM, experimenting with programmatic display through Google Display Network, and the likes of Criteo, was a natural extension of their display businesses. There is a vast universe of programmatic partners out in the market today with the capabilities to provide a more sophisticated approach outside of remarketing. Dedicated programmatic partners have been gaining steam in the last 12 – 24 months, […] Continue reading

2014 Holiday Season to Date

Posted on Dec 05, 2014 by
A Holiday Season recap through 12/4/14 Last Holiday, PM Digital reported that impressions were down 2% across our clients  for the entire season. We cited the big reason for this was the “Amazon-effect.” Well, the big news this season so far, is that impressions throughout this Holiday to date are up a whopping 24%. Does this mean Amazon is having less of an impact this season or is something else at play? Ding Ding… something else is most certainly at play… PRODUCT ADS! How did Google & Bing choose to offset the loss in impressions? They opted for more ads with double […] Continue reading