Digital Marketing Blog

Discover the latest internet marketing strategies and digital marketing trends happening in the industry through our digital marketing blog. Hear it first from our thought leaders in SEO, SEM, Social Marketing, Display Media, E-mail and other online channels.

Facebook Captures Our Attention Again: Anthology & the Universal Language of Video

Posted on Apr 27, 2015 by
  Video has very much been the buzzword in social so far this year, and the competition is certainly heating up. In its Q1 2015 earnings call last week, Mark Zuckerberg reported that Facebook has seen 4 billion video views per day, tripling the amount from this time last year. Celebrating its 10th birthday, YouTube also continues to be a dominant force in the video realm, supporting over 6 billion hours worth of viewable content.  It’s not that video content is new to social by any means, but social platforms and marketers are getting smarter about how to package video […] Continue reading

Benefits of Bidding on Branded Keywords

Posted on Apr 24, 2015 by
Go against conventionality and bid on your own branded terms.  Regardless of which new campaign formats or extensions Google has released this month, a steadfast concern among paid media marketers will always be cost-efficiency. Is your campaign getting the most bang without spending unnecessary bucks? Paid media marketers will always, and should always, examine their campaign strategies to find areas where, perhaps, dollars are going to waste. Economizing campaigns is a necessary skill. With that said, however, it might be time for paid media marketers to reconsider some conventional budgetary wisdom, most notably, the lesson that brand marketers should never […] Continue reading

YouTube Turns 10: How the Viral Video Giant Has Changed Our World

Posted on Apr 23, 2015 by
A decade ago, a humble, virtually unknown startup named YouTube uploaded its very first video to the internet. Me At The Zoo aired on April 23, 2005, and was the world’s first taste of how online video could change consumer behavior forever. Today, YouTube attracts more than 1 billion new visitors per month, is broadcasted in 75 countries and is available in 61 different languages. Undoubtedly, those are impressive numbers for the video content giant; but perhaps even more impactful is what YouTube has done for advertisers, marketers and homegrown brand personalities turned celebrities worldwide. The Revolution of Marketing: Online […] Continue reading

Facebook’s Newest Algorithm Update

Posted on Apr 22, 2015 by
  Yesterday, Facebook announced another update to its news feed algorithm.  In summary, Facebook took the information received from recent user surveys, identified key user trends/desires, and discovered that the amount of content noise within news feeds had left users feeling dissatisfied with the content they were being served. Users don’t seem to care as much about seeing which of their friends have liked or commented on a post, but are worried about missing important updates from friends they care about. So to make their experience more personalized, Facebook is working to achieve a better balance between updates from friends […] Continue reading

Maintaining High Performance When Impressions are Low

Posted on Apr 22, 2015 by
There is a logical correlation between impressions and Click Thru Rates.  It is a common thought that if ad impressions drop, less people will be exposed to your brand/product on the SERP which will lead to less clicks. In some ways this is true as volume of impressions does lead to volume of clicks. But over the course of the past year, some brand marketers have noticed a new phenomenon: impressions declining and clicks rising. It seems completely backwards to think that brands are getting more clicks with less impressions, but thanks to more sophisticated targeting, it’s happening and marketers […] Continue reading

Language Barriers: How to Implement Cross-Continental and Multi-Lingual Campaigns

Posted on Apr 20, 2015 by
Thanks to the internet and mobile devices, the globe feels a lot smaller today than it did thirty years ago. Now we can easily communicate with audiences across the world in the blink of an eye. But just because there is more accessibility in terms of reach, does not mean that there aren’t still barriers to entry for brands trying to introduce their products and services in foreign countries.  If you’re looking to expand your ecommerce and paid media presence overseas, here are a few tips to keep in mind. Know local terms and idioms – Let’s say you’re a […] Continue reading

Webinar: Google’s Mobile Algorithm Change

Posted on Apr 08, 2015 by
What Does Google’s Mobile Algorithm Change Mean for your Business? Starting April 21st, Google will expand the use of “mobile-friendliness” as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on Google search results. What exactly does mobile-friendliness mean? And how will this impact my business? PM Digital and seoClarity hosted a webinar on April 7th to help brands understand the scope and impact of the algorithm change, and give you specific instructions on how to minimize the impact. PM Digital’s Vice President of Natural Search Strategy Clay Cazier and SEO […] Continue reading