Digital Marketing Blog

Discover the latest internet marketing strategies and digital marketing trends happening in the industry through our digital marketing blog. Hear it first from our thought leaders in SEO, SEM, Social Marketing, Display Media, E-mail and other online channels.

Impact of Pull Content to Online Marketing: Four Trends from #Inbound2014

Posted on Sep 29, 2014 by
10,000 marketers, service providers, and technologists converged in Boston in mid-September to participate to Inbound 2014. What started seven years ago as an intimate event, has now grown into a full-scale movement. Inbound consistently orchestrates a passionate community of marketers who believe in the power of producing interesting and high quality content that has a magnetic effect on audiences. Many marketers are finding that earning attention organically without interrupting anyone’s path is a better and more sustainable way to build a strong and direct relationship with consumers in the short and long term. Inbound is a term that was coined […] Continue reading

News You Can Use- September 26, 2014

Posted on Sep 26, 2014 by
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: from Amazon's #wishlist to Shell Shock's threat, here's a snapshot of some of the stories that shaped this week's news. Continue reading

CMWorld 2014: The Year Content Marketing Becomes a True Platform

Posted on Sep 25, 2014 by
  In early September, more than 2,600 marketers from 50 countries and 60 sponsors gathered in Cleveland, OH for the third yearly appointment at Content Marketing World, affectionately referred to as #CMWorld on Twitter. The brainchild of Joe Pulizzi, this global summit turns the whole of Cleveland orange on an annual basis. I was honored to emcee the Content Strategy track and introduce knowledgeable and generous speakers like Rachel Lovinger, Ruth Stevens, Mike Brown, and Jonathon Colman, and to facilitate a packed Financial Services Industry Lab alongside Shannon Paul from Fifth Third Bank and Marilyn Cox from Oracle the day […] Continue reading

Seasonal Searching: Halloween Keywords

Posted on Sep 24, 2014 by
Fall seemed to arrive earlier than ever this year – partially because of our penchant for all things pumpkin- which means that the holiday season is rapidly approaching. Marketers are locking down their Holiday campaign strategy to optimize their brands’ presences amid the busiest shopping season of the year. While most marketers are already thinking Thanksgiving and Christmas, consumers are focused on Halloween. Unless you’re in the candy or costume industry, Halloween does not usually top the list for most lucrative annual holidays. However, consumers spend a significant amount of time and money searching, planning and purchasing for October 31. […] Continue reading

WWD Digital Forum – The Rise of Mobile Shopping

Posted on Sep 23, 2014 by
The 2014 New York WWD Digital Forum shone the spotlight on the new age of mobile and social shopping. Bringing together industry leaders from Steve Madden, Alex and Ani,  Rent the Runway, Dollar Shave Club and Amazon Payments to name a few, the Forum explored the ways in which digital trends and disruptive technologies are reforming on and offline retail.   If you are headed to next week, stop by booth 719 and we can share more about the event! Some of the key takeaways from the 2- day event include: The New, Integrated Organization Chart Not just an ecommerce […] Continue reading

News You Can Use – September 19, 2014

Posted on Sep 19, 2014 by
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: from Alibaba's IPO to Facebook's new News Feed, here's a snapshot of some of the stories that shaped this week's news. Continue reading

Omnichannel Marketing: What it Means and How to Accomplish It

Posted on Sep 18, 2014 by
Omnichannel has been buzzing for over a year and still hasn’t lost its ring. Yet, despite the fact that we are surrounded with omnichannel references every day, the concept still seems slightly out of reach. What really is omnichannel? How do we achieve it? What’s holding us back? What about our audiences? Beyond defining omnichannel and the challenges that accompany it, all marketers need to first and foremost place their omnichannel goals in the context of their audiences. Today, what audiences want most is content, and a seamless content experience across all of their devices. From online shows to ecommerce transactions […] Continue reading