Digital Marketing Blog

Discover the latest internet marketing strategies and digital marketing trends happening in the industry through our digital marketing blog. Hear it first from our thought leaders in SEO, SEM, Social Marketing, Display Media, E-mail and other online channels.


News You Can Use- July 25, 2014

Posted on Jul 25, 2014 by
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: From Facebook's Save for later feature, to Mayer's mobile play here's a snapshot of some of the stories that shaped this week's news. Continue reading

Scroll Now, Save for Later

Posted on Jul 25, 2014 by
On Monday, Facebook announced the impending launch of its new Save feature, which will allow users to flag certain posts that appear in News Feed for later review. For now, it appears this functionality will be available for things such as link posts, places, music, movies and TV shows. We’ll explore the implications of this development, including what it can mean for brands and agencies. As Facebook users are plenty aware, it can be hard keeping up with all the content flowing through News Feed at any given time. And of course, not all posts from a user’s friends or […] Continue reading

Extreme Luxury Couponers

Posted on Jul 24, 2014 by
Luxury and discount do not usually go hand in hand. However, with the success of coupon affiliate sites more luxury retailers and multi-brand stores (like Nordstrom and Neiman Marcus), are depending on these sites to drive sales and expand brand awareness. For luxury retailers brand equity is everything. And the notion of a high end brand sharing coupons was once thought to lessen brand equity and appeal. But that’s not the case. Coupon affiliates are now a common part of a brand’s ecommerce presence. Sites like Retailmenot.com, Savings.com and Dealmoon.com offer a wide spectrum of deals, including high end clothing […] Continue reading

News You Can Use – July 18, 2014

Posted on Jul 18, 2014 by
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: From Apple's partnership to Facebook's new app, here's a snapshot of some of the stories that shaped this week's news. Continue reading

Big Blue Thinks Different: IBM and Apple Align

Posted on Jul 17, 2014 by
Apple and IBM announced their megadeal this week to develop 100 apps for IBM business clients. Additionally, IBM will incorporate Apple products into their B2B sales inventory. This out of left field partnership had the entire industry buzzing. Chris Paradysz was on hand to lend his thoughts to AdWeek 0n the challenges that lie ahead for both sides of this partnership, saying, “There is a question about sales people adopting Apple’s devices that are different than what they are used to selling.” Sales strategy is one of the many aspects of the deal that industry leaders are eager to see unfold […] Continue reading

Designing for SEO

Posted on Jul 16, 2014 by
What does it mean to design for SEO? Designing with SEO in mind is primarily about balancing user experience and brand goals with the SEO “needs” of search engines. We see the major elements of this as: Indexation As a primary goal, PM Digital makes sure the sites they are designing are able to be indexed by search engines. Sure, this means avoiding 100% Flash websites and splash pages but, moreover, this means using CSS and web fonts to control the display of text copy rather than simply rendering it all as an image. (Images of text cannot be crawled and […] Continue reading

PM Digital Partners with BloomReach to Increase Relevancy & Efficiency

Posted on Jul 14, 2014 by
Within both paid search and SEO, it is imperative that listings drive users to pages that are relevant to their search queries. It no longer suffices to shuffle online shoppers to a brand homepage and hope they will have the patience to navigate to a page that serves their specific interest. Brands need to efficiently serve landing pages that resonate with customer interests and streamline the online shopping experience. To help brands optimize their product catalogs to match what consumers are seeking across both SEO and SEM channels, BloomReach offers their “content discovery platform”. Their technology allows brands to maximize […] Continue reading