Digital Marketing Blog

Discover the latest internet marketing strategies and digital marketing trends happening in the industry through our digital marketing blog. Hear it first from our thought leaders in SEO, SEM, Social Marketing, Display Media, E-mail and other online channels.

How to Leverage Winter Weather to Drive Sales: Search and Social Tips

Posted on Jan 26, 2015 by
Winter Storm Juno is upon us. Weather experts are predicting more than 2 feet of snow for the Northeast, potentially affecting up to 28 million people. Blizzard warnings are already in effect from Maine down through the New Jersey shore and expected to last through Tuesday night. As we’ve reported previously, weather has become an increasingly important influence on consumer buying behavior, along with consumer confidence, unemployment, current events, and discretionary income fluctuations. Weather can impact retail – both bricks-and-mortar and ecommerce – in distinct ways, ranging from significant increases in online traffic (shopping research) to an influx of interest on specific weather-related […] Continue reading

News You Can Use – January 23, 2015

Posted on Jan 23, 2015 by
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: JCPenney's catalog revival to Pinterest's new targeting tactic, here's a snapshot of some of the stories that shaped this week's marketing news. Continue reading

Google’s Learning Curve

Posted on Jan 23, 2015 by
It seems like Google can read our minds. We often only have to type out the first few words in a query before Google’s search box automatically provides popular (and sometimes ridiculous) options for the rest of the phrase. This level of instantaneous population suggests that there is no such thing as an original idea, or in this case, original search query anymore. This popular notion is actually far from the truth. Google’s learning process is not – and will never be – complete. At WGSN’s Creative Disruption Summit, Google’s Lisa Green stated, “At Google, 15% of searches are new […] Continue reading

Pinspiration Meets Conversion with Kosei

Posted on Jan 22, 2015 by
Pinterest has always viewed itself as a social search engine, and their latest acquisition is now adding more weight to that claim. This week Pinterest announced the acquisition of a product discovery startup, Kosei. Kosei, the Japanese term for individuality, personality, or navigation in life, will help advance Pinterest’s machine-learning algorithm, to more adequately display the right products in front of the right users. Product discovery has always served as part of the foundation of Pinterest’s platform, but now product discoveries will be powered by Kosei’s mapped out product relationships. The acquisition is certainly a step in the right direction […] Continue reading

Event Markup – Google Knowledge Graph’s Newest Expansion

Posted on Jan 22, 2015 by
Google recently unveiled a slew of Knowledge Graph updates focused on expanded integration of event information. This is comes as no surprise; as we mentioned in a post last year (Google Will Include Schema Level Markup With or Without You), PM Digital has been expecting this for some time:  “As Google continues to show its commitment to using schema level information, we feel Organization, Local Business and, perhaps, Events markup will fuel the new front edges of this integration.”   Google’s recent Webmaster Central Blog post aligns with this prediction by expanding the way they crawl/display events by venue and […] Continue reading

What’s Old is New Again: The Catalog Makes a Comeback

Posted on Jan 21, 2015 by
Retail is going through an interesting transition period. Despite all of the advances that have been made in ecommerce, mobile commerce and social commerce, traditional retail refuses to fall to the wayside. Native ecommerce brands are choosing clicks to bricks paths, and now more retailers are re-investing in catalog marketing. You may be wondering what a catalog can do that an online look book or social media campaign can’t? And the answer is that it’s not what one can do and the other cannot, it’s what they can do for one another. In this age of 24/7, multi-device shopping, consumers […] Continue reading

News You Can Use – January 16, 2015

Posted on Jan 16, 2015 by
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: from Snapchat's hefty ad price to Facebook's Slack competitor, here's a snapshot of some of the stories that shaped this week's digital marketing news. Continue reading