Digital Marketing Blog

Discover the latest internet marketing strategies and digital marketing trends happening in the industry through our digital marketing blog. Hear it first from our thought leaders in SEO, SEM, Social Marketing, Display Media, E-mail and other online channels.

Closing Time: Product Listing Ads Transition to Google Shopping Campaigns

Posted on Aug 28, 2014 by
Product Listing Ads’ final farewell is almost here. On August 31st PLAs will officially transition to Google Shopping Campaigns within AdWords. While PM Digital has spent the past quarter shepherding and streamlining this transition for our clients, there still may be some lingering questions as to what Google Shopping Campaigns can offer that Product Listing Ads cannot. Here are a few new capabilities within Google Shopping: Product Groups: Product Groups allow advertisers to organize products on a more refined level based on attributes including Google product category, product type, brand, condition, item id and custom labels. This granular approach to […] Continue reading

Runway Traffic

Posted on Aug 28, 2014 by
New York Fashion Week is almost here, and in addition to the fashion elite competing for seats and Lincoln Center, fans from all over the world demonstrate a heightened interest in designers, trends, models and sartorial sets for the upcoming season. Last February the term “Fashion Week” generated over 300,000 tweets during the month leading up to the opening show. Additionally “NYFW” garnered an additional 45,000 tweets. Brands outside of the realm of fashion are well aware of the digital hype these shows create, and subsequently, have started to capitalize on Fashion Week buzz for their own brands.   Tresemmé, […] Continue reading

Growing Consumer Confidence

Posted on Aug 27, 2014 by
Changes to FICO’s calculations, relaxed mortgage lending and an increase of 209,000 jobs in July are facilitating a renewed consumer confidence. The Conference Board’s recent findings cite consumer confidence reaching 92.4 in August- the highest peak since before the economic crisis of 2008. As consumers are responsible for 65% of the GDP, these new changes can drive consumer spending. Maintaining positive consumer attitudes is a delicate matter, as they are often persuaded by a variety of factors including personal finances and external market trends. While consumer confidence can be brought to its knees at the mere mention of an alarming […] Continue reading

News You Can Use – August 22, 2014

Posted on Aug 22, 2014 by
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: from Google's new music streaming offering to Instagram's real-time analytics, here's a snapshot of some of the stories that shaped this week's news. Continue reading

Facebook Still Leading the Way

Posted on Aug 21, 2014 by
Facebook’s social success is still unparalleled amid a growing pool of mobile networks. The recently released JP Morgan research brief indicates that even despite impressive growth from the likes of Snapchat, Facebook still rules mobile engagement commanding 20% of all time spent on mobile and a 123% YOY increase on average price per ad. Yet despite these gains, Facebook is not resting on its laurels. Instead, the network is preparing for more sophisticated integration among its properties and rolling out a seamless cross-device reporting system to keep advertisers happy.   Facebook is well aware that without transitioning to a more integrative […] Continue reading

Making a List and Checking it Twice

Posted on Aug 19, 2014 by
It may still say August on the calendar but the 2014 Holiday Season is already upon us. As retailers, you are well aware that holiday shopping doesn’t necessarily start on Black Friday anymore; instead consumers are ready to put up their lights and pull out their lists as early as October. To prepare your brand for this incrementally early Holiday Season, we’ve created an initial Holiday checklist to help your teams stay ahead of the curve and top of mind among shoppers during what will surely be your busiest time of year. A few highlights include: What is my showrooming […] Continue reading

Starting with Mobile: Today’s Path to Purchase

Posted on Aug 19, 2014 by
Does your paid media strategy include mobile? If not, it should. If you are not playing in mobile search because the direct performance is inadequate, think again. You could be hurting your business. We all know in today’s connected world, it is easier to access information. Customers’ shopping habits are more sophisticated than ever before. Google stated this year at Think Shopper that “shoppers on average search 6x’s before converting” and “90% of users reference multiple devices”.  Google also stated “32% of shopping BEGINS on a mobile device.” Yes, today there is still a blind spot due to cross device […] Continue reading