Digital Marketing Blog

Discover the latest internet marketing strategies and digital marketing trends happening in the industry through our digital marketing blog. Hear it first from our thought leaders in SEO, SEM, Social Marketing, Display Media, E-mail and other online channels.

Facebook Still Leading the Way

Posted on Aug 21, 2014 by
Facebook’s social success is still unparalleled amid a growing pool of mobile networks. The recently released JP Morgan research brief indicates that even despite impressive growth from the likes of Snapchat, Facebook still rules mobile engagement commanding 20% of all time spent on mobile and a 123% YOY increase on average price per ad. Yet despite these gains, Facebook is not resting on its laurels. Instead, the network is preparing for more sophisticated integration among its properties and rolling out a seamless cross-device reporting system to keep advertisers happy.   Facebook is well aware that without transitioning to a more integrative […] Continue reading

Making a List and Checking it Twice

Posted on Aug 19, 2014 by
It may still say August on the calendar but the 2014 Holiday Season is already upon us. As retailers, you are well aware that holiday shopping doesn’t necessarily start on Black Friday anymore; instead consumers are ready to put up their lights and pull out their lists as early as October. To prepare your brand for this incrementally early Holiday Season, we’ve created an initial Holiday checklist to help your teams stay ahead of the curve and top of mind among shoppers during what will surely be your busiest time of year. A few highlights include: What is my showrooming […] Continue reading

Starting with Mobile: Today’s Path to Purchase

Posted on Aug 19, 2014 by
Does your paid media strategy include mobile? If not, it should. If you are not playing in mobile search because the direct performance is inadequate, think again. You could be hurting your business. We all know in today’s connected world, it is easier to access information. Customers’ shopping habits are more sophisticated than ever before. Google stated this year at Think Shopper that “shoppers on average search 6x’s before converting” and “90% of users reference multiple devices”.  Google also stated “32% of shopping BEGINS on a mobile device.” Yes, today there is still a blind spot due to cross device […] Continue reading

Upcoming Content Marketing and Social Strategy Talks

Posted on Aug 15, 2014 by
The key attributes of what makes investment in a product and service worthwhile are the degree to which they help make the customer ‘s life better. Online, this also means making it easier to find what they are looking for, or helping a customer learn more about their problem so they can connect with the right solution, and deliver a good experience so they may feel inspired to tell all their friends. Because of mainstream adoption of social networks, every brand, regardless of go to market model and budgets size, needs to understand and make smart use of content – […] Continue reading

News You Can Use – August 15, 2014

Posted on Aug 15, 2014 by
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: from Facebook's reporting news to Conde Nast's Lucky spinoff, here's a snapshot of some of the stories that shaped this week's news. Continue reading

HTTPS & SEO: Security and Ranking Power

Posted on Aug 14, 2014 by
Here at PM Digital, we believe 2013 marked a turning point for internet security.  From revelations about NSA snooping to constant notifications about hacker intrusions, internet users were continually confronted with stories highlighting the web’s security vulnerabilities. If consumers weren’t already weary heading into 2014, the Heartbleed attack sealed the deal. As a result, consumers’ sensitivity is at an all-time high and the phrase ‘web security’ is evolving from its traditional association with transmission of personal information to a more generalized need to trust and authenticate web content publishers. When we visit most websites, we see “http://” URLs in our […] Continue reading

Building Brand Accountability Through Engaging Experiences

Posted on Aug 12, 2014 by
Since the advent of ecommerce, competition for consumer attention, sales, and subsequently, loyalty has grown; with increased customer touchpoints and accessibility more brands and products are launching everyday making it more difficult to attain or maintain market share. Regardless of size and history every brand- from startups like Birchbox to brand giants like Nike- have to continuously battle existing, and even upcoming competitors for consumer affinity and dollars. Resting on brand laurels is no longer an option; consumer satisfaction with an ad campaign or a product launch from yesteryear does not necessarily translate into long-term interest or loyalty. If brands […] Continue reading