Digital Marketing Blog

Discover the latest internet marketing strategies and digital marketing trends happening in the industry through our digital marketing blog. Hear it first from our thought leaders in SEO, SEM, Social Marketing, Display Media, E-mail and other online channels.

How Mobile Friendly is Your Site?

Posted on Mar 03, 2015 by
We all know that operating a mobile-friendly site is imperative to brand success as more and more consumers are becoming more dependent on mobile devices than desktops and a slow, difficult mobile site experience will result in the loss of consumer interest and loyalty. But Google has just raised the bar one notch higher–now everyone will know if and when a site is not up to mobile standards thanks to Google’s latest ranking signal: Mobile Friendliness. Starting April 21, Google will expand the use of “mobile-friendliness” as a ranking signal. This change will affect mobile searches in all languages worldwide […] Continue reading

News You Can Use – February 27, 2015

Posted on Feb 27, 2015 by
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: from branded takes on #TheDress to Apple's timely announcement, here's a look at the stories that shaped this week's news. Continue reading

And the Award goes to THE NORTH FACE

Posted on Feb 26, 2015 by
Congratulations to The North Face on their eTail West Best-In-Class Search Award win. For the fifth year in a row, eTail recognized ecommerce and multichannel retailers cross four major categories: Email, Search, Social and Mobile. This year, The North Face was nominated for their Winter Weather Targeting search campaign test. Just before Halloween weekend 2014, weather anchors started reporting news of major storms and freezing temperatures expected to hit across several states that weekend. With that in mind, The North Face proactively optimized their paid online media and search campaigns to reflect the weather conditions and to prepare those in […] Continue reading

Facebook Product Ads

Posted on Feb 24, 2015 by
Facebook recently announced the beta launch of Dynamic Product Ads and this new initiative is a definite game changer for Facebook advertisers. However, it is not yet clear when Dynamic Product Ads will be available for the masses. While there is a waiting period for Dynamic Product Ads, Facebook advertisers can and should leverage the already available Product Ads on Facebook. Products Ads are Facebook’s own version of Google Shopping Ads. Product Ads support direct response marketers who have multiple products they would like to promote and will slowly be rolled out to all advertisers in the coming weeks. Here […] Continue reading

The Hidden Power of Suggestion in Risk-Taking

Posted on Feb 24, 2015 by
To make it in fashion one must take risks. Designers must find a new perspective, hone a unique voice, and, every season open their collections up to outside ideas and influences. In my latest contribution for Luxury Daily, I offered my insights on the Hidden Power of Suggestion in Risk-Taking. Drawing upon search data, I explore the ways in which designers could, and should, leverage existing consumer data within their collection forecasts. While in pursuit of the new and the bold, designers must also be mindful of the trends and styles that are driving consumers’ tastes today. Here are a few intriguing […] Continue reading

News You Can Use – February 20, 2015

Posted on Feb 20, 2015 by
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: from a possible Pinterest Buy button to Facebook's Dynamic Product Ads, here's a look at the stories that shaped this week's news. Continue reading

Will Twitter Video Doom Vine?

Posted on Feb 20, 2015 by
Late last month, Twitter announced the rollout of its new native video feature, which allows mobile users to shoot, edit and post video clips up to 30 seconds long from right within the social network’s iPhone and Android apps. This capability will surely bring more videos to more users’ feeds than ever before, but what will it mean for Vine, the shortform-video-sharing network already owned by and fairly well integrated into Twitter? Twitter acquired Vine in late 2012, before the service even went live, boosting speculation at the time that Twitter was soon preparing to launch its own in-house video […] Continue reading