Based on our PM Digital’s beta work this summer, Google Site Links performance has been very promising and will be a great new tactic for retailers this holiday season.
With Twitter and Facebook about to swamp current search algorithms, reputation will be the new page rank.
The end of Yahoo’s Paid Inclusion is not surprising, but the timing presents challenges for retailers who relied on the program. Below is PM Digital’s quick take and initial recommendations.
Universal search and vertical search appeal to different types of searchers and searches. But does either appeal to marketers?