Based on PM Digital’s beta work, Google’s Ad Sitelinks test well and offer a great new tactic for retailers this holiday season.
Google’s Ad Sitelinks are moving from beta to phased roll out next week. Whereas betas are seen by only a tiny portion of users (about 1%), in a phased rollout, approximately 10% of Google users will now see these ads.
Ad Sitelinks were developed specifically as a way for retailers to get better click through rates from their trademark terms. Rather than sending all searchers to the same landing page, Ad Sitelinks enable a marketer to direct consumers to specific pages. …Continue reading