Archive for October, 2009

Google Beta: Ad Sitelinks Ready for Phased Rollout

Posted on Oct 29, 2009 by
Based on our PM Digital’s beta work this summer, Google Site Links performance has been very promising and will be a great new tactic for retailers this holiday season. Continue reading

Advanced Paid Search Metrics for Retailers

Posted on Oct 25, 2009 by
Ever wonder how competitors are able to achieve top rankings on otherwise unprofitable keywords? It’s all in the metrics. Continue reading
Posted in Paid Search

Here Comes The Flood: Twitter, Facebook and Real-Time Search

Posted on Oct 25, 2009 by
With Twitter and Facebook about to swamp current search algorithms, reputation will be the new page rank. Continue reading

Yahoo to Discontinue Paid Inclusion, Search Submit Pro (SSP)

Posted on Oct 18, 2009 by
The end of Yahoo’s Paid Inclusion is not surprising, but the timing presents challenges for retailers who relied on the program. Below is PM Digital’s quick take and initial recommendations. Continue reading

Google Wave and the Future of Targeted Marketing

Posted on Oct 16, 2009 by
With its potential for timely and ultra-targeted offers, Google Wave could alter the rules for email and social media marketing. Continue reading
Posted in Google

A Marketer’s Quick Guide to Universal Search and Vertical Search

Posted on Oct 13, 2009 by
Universal search and vertical search appeal to different types of searchers and searches. But does either appeal to marketers? Continue reading

The Constant of Change: Real Time Update

Posted on Oct 08, 2009 by
Real time search is a game changer, and marketers must begin to master the art of frequency if they want to remain competitive and visible. Continue reading