Blog Posts by Clay Cazier

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Authorship is Dead, Long Live Knowledge Vault!

Posted on Sep 16, 2014 by
Two big announcements came from Google in the recent past.  First, Google announced they are not going to crawl authorship markup any longer. Next is the bigger announcement that they are focused on building their own Knowledge Vault (which is bigger than the Knowledge Graph) mapping semantic relationships between subjects, predicates and objects – also known as “triples”.  I chose to post today to not only give our readers a few details on these announcements but, moreover, to suggest that the authorship announcement could and perhaps should be seen as a consequence of the emergence of Knowledge Vault. Google Authorship […] Continue reading

HTTPS & SEO: Security and Ranking Power

Posted on Aug 14, 2014 by
Here at PM Digital, we believe 2013 marked a turning point for internet security.  From revelations about NSA snooping to constant notifications about hacker intrusions, internet users were continually confronted with stories highlighting the web’s security vulnerabilities. If consumers weren’t already weary heading into 2014, the Heartbleed attack sealed the deal. As a result, consumers’ sensitivity is at an all-time high and the phrase ‘web security’ is evolving from its traditional association with transmission of personal information to a more generalized need to trust and authenticate web content publishers. When we visit most websites, we see “http://” URLs in our […] Continue reading

Designing for SEO

Posted on Jul 16, 2014 by
What does it mean to design for SEO? Designing with SEO in mind is primarily about balancing user experience and brand goals with the SEO “needs” of search engines. We see the major elements of this as: Indexation As a primary goal, PM Digital makes sure the sites they are designing are able to be indexed by search engines. Sure, this means avoiding 100% Flash websites and splash pages but, moreover, this means using CSS and web fonts to control the display of text copy rather than simply rendering it all as an image. (Images of text cannot be crawled and […] Continue reading

PM Digital Partners with BloomReach to Increase Relevancy & Efficiency

Posted on Jul 14, 2014 by
Within both paid search and SEO, it is imperative that listings drive users to pages that are relevant to their search queries. It no longer suffices to shuffle online shoppers to a brand homepage and hope they will have the patience to navigate to a page that serves their specific interest. Brands need to efficiently serve landing pages that resonate with customer interests and streamline the online shopping experience. To help brands optimize their product catalogs to match what consumers are seeking across both SEO and SEM channels, BloomReach offers their “content discovery platform”. Their technology allows brands to maximize […] Continue reading

Keyword Not Provided in Google Adwords – Privacy or PR?

Posted on Jun 16, 2014 by
Privacy: how to achieve, maintain and, of course, publicize it has become one of Google’s biggest brand headaches of the year. The NSA debacle raised public awareness on our (lack of) digital privacy and, since that time, Google has increasingly come under fire on issues of transparency and a consumer’s right to control how they are being tracked. In digital marketing circles, one of the most talked-about ways Google started securing consumer privacy was by encrypting referring organic search query information sent to site owners, resulting in what is now notoriously referred to as keyword “not provided”.   This started as […] Continue reading

Privacy Engine DuckDuckGo Has Re-Launched – Do Searchers Even Care?

Posted on Jun 05, 2014 by
Privacy is now top of mind for all major search engines, but one – DuckDuckGo- seems to be beating out even Google in this regard. In the wake of the “Right to be Forgotten” and “Keyword Not Provided” announcements, Google is being forced to answer to widespread consumer privacy demands. However, DuckDuckGo and its recent re-release, is cemented in a foundation of user privacy, and if the search engine really catches on among users, Google may be forced to play catch up. DuckDuckGo offers two elements of privacy that consciously diverge from Google’s search model: First, it’s not that DuckDuckGo […] Continue reading

Google Will Include Schema-Level Information – With or Without You

Posted on May 02, 2014 by
A recently-released study by Searchmetrics indicates very few sites are optimizing their search presence using schema markup, and those that do are generally focused on movie information and (to a lesser extent) TV and product/offer information.  Google has made it clear through their continued integration of schema that they feel this kind of supplemental information enhances consumers’ experience but brands continue to lag in their inclusion of the markup on their sites. We’ve outlined the value of schema markup in previous blog entries so, rather than beat that drum again, let’s take a look at Google’s newest use of schema […] Continue reading