Blog Posts by Clay Cazier

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Google’s Mobile Friendly Ranking is Coming

Posted on Mar 11, 2015 by
A few days ago, we called our clients’ attention to Google’s mobile update coming on April 21st. In the past few days, even more information has come out on this important change in the way Google ranks sites within mobile search.  Our eagle-eyed SEO Analyst Joseph Garcia has put together the following, very useful list based on lively discussions from the recent SMX Summit. Here are a few key takeaways for you to keep in mind before April 21: Google Q&A – Mobile #Google: mobile friendly = available + legible + usable content – Mindy Weinstein, Director of Training, Bruce […] Continue reading

How Mobile Friendly is Your Site?

Posted on Mar 03, 2015 by
We all know that operating a mobile-friendly site is imperative to brand success as more and more consumers are becoming more dependent on mobile devices than desktops and a slow, difficult mobile site experience will result in the loss of consumer interest and loyalty. But Google has just raised the bar one notch higher–now everyone will know if and when a site is not up to mobile standards thanks to Google’s latest ranking signal: Mobile Friendliness. Starting April 21, Google will expand the use of “mobile-friendliness” as a ranking signal. This change will affect mobile searches in all languages worldwide […] Continue reading

Latest Google Update – Not Penguin, Not Panda

Posted on Feb 09, 2015 by
Late last week (02/04/2015), Google rolled out a significant algorithm update that we have subsequently learned was not a part of the Panda or Penguin series of updates. We know there was a significant update because various web tools measuring the amount of “flux” in organic search engine results (like MozCast, pictured below) all showed significant changes on the 4th but, at this point, no one seems to be sure of exactly what the update focused upon.   Since the 4th, a few authors have emerged who believe the update is related to mobile search. A brief list of those […] Continue reading

Google’s Learning Curve

Posted on Jan 23, 2015 by
It seems like Google can read our minds. We often only have to type out the first few words in a query before Google’s search box automatically provides popular (and sometimes ridiculous) options for the rest of the phrase. This level of instantaneous population suggests that there is no such thing as an original idea, or in this case, original search query anymore. This popular notion is actually far from the truth. Google’s learning process is not – and will never be – complete. At WGSN’s Creative Disruption Summit, Google’s Lisa Green stated, “At Google, 15% of searches are new […] Continue reading

Event Markup – Google Knowledge Graph’s Newest Expansion

Posted on Jan 22, 2015 by
Google recently unveiled a slew of Knowledge Graph updates focused on expanded integration of event information. This is comes as no surprise; as we mentioned in a post last year (Google Will Include Schema Level Markup With or Without You), PM Digital has been expecting this for some time:  “As Google continues to show its commitment to using schema level information, we feel Organization, Local Business and, perhaps, Events markup will fuel the new front edges of this integration.”   Google’s recent Webmaster Central Blog post aligns with this prediction by expanding the way they crawl/display events by venue and […] Continue reading

Will Closing Mean Google Will Be More Successful with Semantic Data?

Posted on Jan 05, 2015 by
In the past, Google has slowly moved away from relying on human, crowdsourced data – their recent announcement that they will stop crawling Authorship markup is a prime example. Google recognizes that a system reliant on human contribution is limited and, through initiatives like Knowledge Vault, the search giant seems to have chosen to develop relational, semantic information “behind the curtain” as it were, in proprietary databases. With that in mind, it should come as no surprise that Google has recently announced that they will shut down their community-curated semantic database,, by mid-2015. What larger concepts can be inferred […] Continue reading

Why Does Google Want to Crawl CSS and JS?

Posted on Nov 21, 2014 by
In our experience, when Google offers webmasters a new tool or makes a specific technical recommendation, it’s not without some basis in their algorithm – meaning, they aren’t purists who simply want technical perfection, they use technical guidelines to support larger goals their system is trying to achieve – like more relevant and/or less spammy websites in their organic rankings. A recent Google Webmaster Blog post, Updating our Technical Webmaster Guidelines, supports this perspective. In Google’s post, the search giant suggests webmasters allow their spider to crawl the site’s CSS and JS files. While Google is constantly evaluating and updating their […] Continue reading