Blog Posts by Clay Cazier

  - Author Profile

Google’s Learning Curve

Posted on Jan 23, 2015 by
It seems like Google can read our minds. We often only have to type out the first few words in a query before Google’s search box automatically provides popular (and sometimes ridiculous) options for the rest of the phrase. This level of instantaneous population suggests that there is no such thing as an original idea, or in this case, original search query anymore. This popular notion is actually far from the truth. Google’s learning process is not – and will never be – complete. At WGSN’s Creative Disruption Summit, Google’s Lisa Green stated, “At Google, 15% of searches are new […] Continue reading

Event Markup – Google Knowledge Graph’s Newest Expansion

Posted on Jan 22, 2015 by
Google recently unveiled a slew of Knowledge Graph updates focused on expanded integration of event information. This is comes as no surprise; as we mentioned in a post last year (Google Will Include Schema Level Markup With or Without You), PM Digital has been expecting this for some time:  “As Google continues to show its commitment to using schema level information, we feel Organization, Local Business and, perhaps, Events markup will fuel the new front edges of this integration.”   Google’s recent Webmaster Central Blog post aligns with this prediction by expanding the way they crawl/display events by venue and […] Continue reading

Will Closing Mean Google Will Be More Successful with Semantic Data?

Posted on Jan 05, 2015 by
In the past, Google has slowly moved away from relying on human, crowdsourced data – their recent announcement that they will stop crawling Authorship markup is a prime example. Google recognizes that a system reliant on human contribution is limited and, through initiatives like Knowledge Vault, the search giant seems to have chosen to develop relational, semantic information “behind the curtain” as it were, in proprietary databases. With that in mind, it should come as no surprise that Google has recently announced that they will shut down their community-curated semantic database,, by mid-2015. What larger concepts can be inferred […] Continue reading

Why Does Google Want to Crawl CSS and JS?

Posted on Nov 21, 2014 by
In our experience, when Google offers webmasters a new tool or makes a specific technical recommendation, it’s not without some basis in their algorithm – meaning, they aren’t purists who simply want technical perfection, they use technical guidelines to support larger goals their system is trying to achieve – like more relevant and/or less spammy websites in their organic rankings. A recent Google Webmaster Blog post, Updating our Technical Webmaster Guidelines, supports this perspective. In Google’s post, the search giant suggests webmasters allow their spider to crawl the site’s CSS and JS files. While Google is constantly evaluating and updating their […] Continue reading

Authorship is Dead, Long Live Knowledge Vault!

Posted on Sep 16, 2014 by
Two big announcements came from Google in the recent past.  First, Google announced they are not going to crawl authorship markup any longer. Next is the bigger announcement that they are focused on building their own Knowledge Vault (which is bigger than the Knowledge Graph) mapping semantic relationships between subjects, predicates and objects – also known as “triples”.  I chose to post today to not only give our readers a few details on these announcements but, moreover, to suggest that the authorship announcement could and perhaps should be seen as a consequence of the emergence of Knowledge Vault. Google Authorship […] Continue reading

HTTPS & SEO: Security and Ranking Power

Posted on Aug 14, 2014 by
Here at PM Digital, we believe 2013 marked a turning point for internet security.  From revelations about NSA snooping to constant notifications about hacker intrusions, internet users were continually confronted with stories highlighting the web’s security vulnerabilities. If consumers weren’t already weary heading into 2014, the Heartbleed attack sealed the deal. As a result, consumers’ sensitivity is at an all-time high and the phrase ‘web security’ is evolving from its traditional association with transmission of personal information to a more generalized need to trust and authenticate web content publishers. When we visit most websites, we see “http://” URLs in our […] Continue reading

Designing for SEO

Posted on Jul 16, 2014 by
What does it mean to design for SEO? Designing with SEO in mind is primarily about balancing user experience and brand goals with the SEO “needs” of search engines. We see the major elements of this as: Indexation As a primary goal, PM Digital makes sure the sites they are designing are able to be indexed by search engines. Sure, this means avoiding 100% Flash websites and splash pages but, moreover, this means using CSS and web fonts to control the display of text copy rather than simply rendering it all as an image. (Images of text cannot be crawled and […] Continue reading