Blog Posts by Nicole Jennings

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Google Changes: The Facts & One Search Marketer’s Perspective

Posted on Apr 22, 2014 by
Today Google unveiled some AdWords changes  and I have to say – I applaud Google for rolling out some initiatives that will make advertisers’ lives/campaigns easier to manage. I feel like it’s been a long time since Google did major work in AdWords, and today felt like agencies and other power Google users were given a nod – a “thanks, we know you’re working hard, and we can help”, if you will. I thank them right back. Below are some highlights: The changes fell into three categories:  Innovative Ads The facts: New App Advertising opportunities were revealed that run across […] Continue reading

The Google Change that Wasn’t

Posted on Apr 14, 2014 by
We’ve gotten used to big announcements from Google – we are well trained to expect one a year.  In 2012 Product Listing Ads went from a free to a paid model, in 2013 it was the monstrous Enhanced Campaigns transition, and since the transition to Google Shopping Campaigns is not a game changer, we thought maybe this announcement was the big one of 2014: Google brings ‘Not Provided’ to paid ads  . But despite all the worry, chatter, and speculation around what Google will do with paid search query data – and the fact that Google’s own statement wasn’t necessarily easily […] Continue reading

Google Announces Deadline for PLA Transition

Posted on Apr 07, 2014 by
Last week Google announced the inevitable end of Product Listing Ads as we know them today. The official word is: advertisers must transition to the new Google Shopping Campaigns by the end of August. Obviously having this transition complete by the end of Q3 is critical to avoid any ramp up delays during the holiday season in Q4. Here’s the good part– this is not the “Enhanced Campaigns” of 2014. The transition is not that painful. While tech teams everywhere (including PM Digital’s) are upgrading their Google API integration to support the new Shopping Campaigns, once that is done, the […] Continue reading

‘Tis the Season: Green Monday, Indeed

Posted on Dec 10, 2013 by
There are various urban legends in the industry about how exactly the phrase “Green Monday” was coined –  Wikipedia can explain a couple of them. PM Digital knows that this year, though, the phrase represents ongoing growth. Clients are keeping their programs funded this year, particularly in light of the shortened shopping season, and at an aggregate level we’re seeing that strategy pay off. Despite a drop in impressions of over 20%, clients’ order volume is up over 35% year over year. Thanks to only isolated incidents of CPC increases (at a topline level clients’ CPCs were actually down Monday […] Continue reading

‘Tis The Season: Click Growth Spurs Revenue Growth

Posted on Nov 30, 2013 by
Thanks to a surge of strong volume late in the day, PM Digital’s clients saw an indexed average of over 38% revenue growth from their paid search campaigns on Black Friday this year. There were two surprises in the 2013 Black Friday data: CPCs remain what I’d call “flat” – up just 3% year over year (dare we hope that this Holiday gift will hold true throughout Cyber Monday and the rest of the shopping season?); and secondly, increased click volume is to thank for the volume growth — with clicks up 59% while impressions grew 18%. PM Digital’s year-long […] Continue reading

Strong Start to Holiday Weekend

Posted on Nov 29, 2013 by
With the focus on stores opening earlier than ever on Thanksgiving this year, it’s easy to forget that Thanksgiving has increasingly become a big online shopping day too. For all those shoppers rejecting the notion that brick & mortar stores should be open, or those that simply decided it was too cold to leave the house in many parts of the country (it was), paid search programs benefited yesterday. PM Digital’s clients, on an indexed average, saw 30% growth in order volume compared to last Thanksgiving. Overall CPCs were flat; and Product Listing Ad impression, click, and sales volume growth […] Continue reading

Hurricane Sandy Anniversary: A Look at the Storm’s Effect on Your Campaigns One Year Later

Posted on Oct 31, 2013 by
For many on the east coast Halloween was “canceled” last year. One year later and some communities are still picking up the pieces Hurricane Sandy left in its wake. Classified as the second costliest Hurricane in American history (behind only Katrina), Hurricane Sandy racked up a damages bill of over $65 billion. In addition to the enormous losses incurred on a personal level, brands also suffered. Normally high-converting geographic regions were impacted and not shopping online, in addition to some distribution centers being down, and a loss of consumer interest in searching for, or purchasing merchandise impacted clients’ ecommerce results […] Continue reading