Blog Posts by Richard Chavez

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Integrating SEO/SEM Within the Customer Lifecycle

Posted on Mar 12, 2014 by
Every search marketer knows the value that lies within the analytical data from Google and Bing. With these insights, marketers can tweak language, bids and links to more effectively speak to targeted consumers. While AdWords categories have no direct impact on SEO performance, aligning the two facets of search will give way to a more influential and robust SEO presence. The quantitative data provided by Google and Bing’s advertising programs can be analyzed and classified into the customer’s SEO journey. SEM keyword insights can be implemented to enhance brand visibility and create compelling user experiences throughout the customer journey. The […] Continue reading

Google’s Dec. 17 Holiday Shopping Algorithm Update

Posted on Dec 19, 2013 by
Google launched an algorithm update on 12/17/2013, which according to MozCast, had the most significant ranking shift since Google Penguin 2.0. To better understand the impact, Moz measures the impact by temperature. The hotter/higher the temperature, the greater the ranking shift from Google of the previous day. Example, Monday, December 16, 2013 saw a temperature of 67 degrees, on Tuesday, December 17, 2013 the temperature was 98 degrees. The result was a 46% shift in rankings in one day, which according to several industry articles caused a drastic drop in rankings. The timing of this couldn’t cause a greater panic […] Continue reading

Joy to the SEO World – Customers Were Shopping Over Thanksgiving

Posted on Dec 04, 2013 by
PM Digital analyzed YOY natural search traffic, order and revenue growth for all of its retail clients and found that the YOY growth in both desktop and mobile usage grew substantially. Topline Findings Both desktop and mobile enjoyed significant YOY growth. For the entire Thanksgiving week, traffic rose 58% (desktop) and 118% (mobile). Revenue grew 76% (desktop) and 262% (mobile). The largest YOY gains occurred on Black Friday from desktop users (86% traffic, 81% revenue) and Cyber Monday from mobile users (134% traffic, 449% revenue). Black Friday had the strongest mobile SEO conversion (1.35% and $56.18 AOV), whereas desktop SEO […] Continue reading

How to Prepare for SEO Reporting with Term Not Provided at 100%

Posted on Oct 21, 2013 by
Now that Google announced that they will be encrypting all of their natural search data, SEO marketers have a major dilemma on their hands. I wrote an earlier post on Term Not Provided at 100% that listed some suggestions to measure SEO success sans keywords such as Google Webmaster Tools, query data and SEO / SEM Blended Reporting. It’s important to note that aggregate performance will continue to be available. In addition to the tactics mentioned, URL-level reporting can provide a great view into natural search metrics including traffic, conversions, revenue, bounce rate and more. URL data can provide insights […] Continue reading

Google Hummingbird (Fast and Furious or Just Humming Along)

Posted on Oct 02, 2013 by
On September 26, 2013 Google announced a release of a new algorithm titled “Hummingbird.” While there have been significant updates from Google over the past few years (Panda and Penguin have been the most significant), they were merely updates to their existing algorithm. Google’s Hummingbird, which has actually been in place for about a month, is a completely new algorithm and their biggest natural search update since Caffeine in 2010. The core concept of this new algorithm is faster and more precise indexing of web content. What this means is that Google can now crawl and understand site content much […] Continue reading

Term Not Provided at 100% and What It Means for Brands

Posted on Sep 24, 2013 by
In Q4 of 2011, Google began encrypting the keyword referrer data for users signed-in to their Google account (gmail, Google+, etc.). This is labeled in analytics as Term Not Provided or other similar forms. Since its inception, Term Not Provided has grown substantially; on average, it drives 30-40% of total site traffic and many times higher for conversions and revenue for PM Digital’s clients. On September 23, 2013, Search Engine Land reported Google’s quiet confirmation that they will encrypt (Term Not Provided) all search clicks with the exception of SEM clicks. Essentially, this means that individual keyword performance data (traffic, conversions, revenue, […] Continue reading

Google’s June 25 Algorithm Update

Posted on Jun 27, 2013 by
What does it mean for brands? Not much! Google launched an algorithm update on 06/25/2013, which according to Moz , has had a significant negative impact on sites. This update had even greater impacts then Penguin 1.0 on April 24, 2013. To better understand the impact, Moz measures the impact by temperature. The hotter/higher the temperature, the greater the ranking shift from Google of the previous day. Example, Monday, June 24, 2013 saw a temperature of 73 degrees, on Tuesday, June 25, 2013 the temperature was 113 degrees. This seems to follow the weather patterns of Scottsdale, AZ J Joking […] Continue reading