Blog Posts by Toni Box

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Pinspiration Meets Conversion with Kosei

Posted on Jan 22, 2015 by
Pinterest has always viewed itself as a social search engine, and their latest acquisition is now adding more weight to that claim. This week Pinterest announced the acquisition of a product discovery startup, Kosei. Kosei, the Japanese term for individuality, personality, or navigation in life, will help advance Pinterest’s machine-learning algorithm, to more adequately display the right products in front of the right users. Product discovery has always served as part of the foundation of Pinterest’s platform, but now product discoveries will be powered by Kosei’s mapped out product relationships. The acquisition is certainly a step in the right direction […] Continue reading

Search Meets Social

Posted on Jan 16, 2015 by
As any search specialist will tell you, the line between search and social is closer than you think. Now with the latest enhancement to Google’s Knowledge Graph, brands will see this symbiotic relationship come to fruition. Google has expanded their Knowledge Graph to include social accounts spanning Facebook, Twitter, Instagram LinkedIn, and, of course, Google+. Google recognizes that audiences are becoming increasingly dependent on brands’ social accounts to obtain product information, ask questions or find inspiration. Social media holds valuable brand insights that should not be partitioned off from SERP results. As Google+ is one of the social profiles that […] Continue reading

The New TV Review

Posted on Jan 15, 2015 by
When was the last time you sat down to watch television without your smartphone in hand? For most of us, it’s probably been awhile. In this mobile era, social media and television have a co-dependent relationship. Social media and TV execs, alike, have focused on the growing relevancy of the second screen for the past few years, and now they have the audience data to prove the legitimacy of the relationship. Nielsen’s latest study, Must See TV: How Twitter Activity Ahead of Fall Season Premieres Could Indicate Success, reveals that tweets are indicative of a show’s impending success or failure, […] Continue reading

How to Heat up your Social Strategy in 2015

Posted on Jan 14, 2015 by
At the beginning of every New Year, marketers strategize the various ways they can build on their progresses-to-date to inch closer toward their future goals. Many of these goals often feed off of one another and require a solid foundation. Your company may be itching to incorporate Snapchat or court key bloggers in your vertical, but without a solid, social foundation, your next big social idea will likely fall flat. Most of the best brand social identities were not built in one day, but exist as a result of social building blocks off of a concrete social base. Like every […] Continue reading

Channeling Younger Demographics through Instagram and Snapchat

Posted on Nov 24, 2014 by
Historically, Amazon’s approach to social has been to use networks as promotional territory. However, brands’ primary vehicle for social engagement, Facebook, is forcing them to switch up their strategies and move away from strictly promotional content.  In the past few months, Facebook has vehemently cracked down on brands pushing purely promotional content; if brands want a strong presence on Facebook today they either have to pay for advertising or produce engaging content relevant to their audiences’ lifestyles and interests.  However, if you look at some of Amazon’s latest Facebook posts – they are still heavily promotional. As a result of […] Continue reading

Insta-Shopping

Posted on Nov 13, 2014 by
2014 has been a transformative year for Instagram. While 2013 brought a Facebook acquisition and videos into the mix, in 2014 the platform has been able to prove its value to brands and solidify its future. Instagram has always been a retailer’s dream. From its inception fashion bloggers and style mavens flocked to the platform to share their #OOTD (outfit of the day), brand purchases and fashion wish lists. Their legions of followers followed them from their blogs to the platform, which made brands stop and take notice of the power that a highly stylized social image could invoke. In […] Continue reading