Blog Posts by Toni Box

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Instant Articles: Partner or Competitor to Media Companies?

Posted on May 19, 2015 by
Facebook’s latest initiative, Instant Articles, has ushered in a new wave of publishing and distributing content that meets the ever-changing needs of today’s multi-channel, multi-device consumer. Top media companies and publishers have joined the social network in its new line of thinking: load articles natively through the Facebook platform, in the mobile iPhone application for the time being. The announcement of Instant Articles comes soon after Facebook’s latest in-app search feature, Add a Link, also for mobile users. With this move, along with several of the changes it has made over the past several months, Facebook is certainly making a […] Continue reading

Facebook Captures Our Attention Again: Anthology & the Universal Language of Video

Posted on Apr 27, 2015 by
  Video has very much been the buzzword in social so far this year, and the competition is certainly heating up. In its Q1 2015 earnings call last week, Mark Zuckerberg reported that Facebook has seen 4 billion video views per day, tripling the amount from this time last year. Celebrating its 10th birthday, YouTube also continues to be a dominant force in the video realm, supporting over 6 billion hours worth of viewable content.  It’s not that video content is new to social by any means, but social platforms and marketers are getting smarter about how to package video […] Continue reading

Facebook’s Newest Algorithm Update

Posted on Apr 22, 2015 by
  Yesterday, Facebook announced another update to its news feed algorithm.  In summary, Facebook took the information received from recent user surveys, identified key user trends/desires, and discovered that the amount of content noise within news feeds had left users feeling dissatisfied with the content they were being served. Users don’t seem to care as much about seeing which of their friends have liked or commented on a post, but are worried about missing important updates from friends they care about. So to make their experience more personalized, Facebook is working to achieve a better balance between updates from friends […] Continue reading

Facebook Opens Up Their Wealth of Data

Posted on Apr 07, 2015 by
Advertisers have waited long, and somewhat impatiently, to get their hands on Facebook’s font of data. But until recently, Facebook has kept many of their user analytics and insights under lock and key. However, now through a new initiative, DataSift’s partnering advertisers will now have access to the Facebook’s Topic Insights. These advertisers will gain a better understanding of the topic that are driving discussions and engagements within Facebook’s network. With this data in their arsenal, those advertisers will then be able to better define and dictate how to insert themselves into these social conversations and drive engagement. While this […] Continue reading

Influencing the Social Event of the Year

Posted on Feb 20, 2015 by
Once a year, a group of the biggest cultural influencers in the world flounce down the red carpet, pose for the cameras, and receive global adoration for their work in film – and the rest of us watch, and tweet, and re-watch and re-tweet with adoration or scrutiny, or both. The Academy Awards inspire momentous social conversation across demographic and platforms. And brands, of course, do not want to miss out on the fun. For the past several years, brands have tried to insert themselves, whether appropriate or not, into real-time, cultural conversations. However, few have ever reached their Oreo […] Continue reading

Twitter Climbs the Video Ranks for JCPenney’s Holiday Campaign

Posted on Feb 18, 2015 by
A year ago any brand choosing to invest in Twitter video campaigns over YouTube campaigns would have seemed laughable. But thanks to some key strides Twitter has made in recent months to enhance their video footprint, brands are now starting to recognize Twitter as a bonafide player in the video landscape. JCPenney is one brand that has come to realize the power that videos on Twitter can efficiently amass. The retailer tapped Twitter for their holiday campaign “Just Got Jingled” and based on their success, will likely be turning to Twitter for future video ventures as well. The campaign, which […] Continue reading

Twitter Flies the Nest

Posted on Feb 11, 2015 by
Amid Wall Street’s growing concern over Twitter’s stagnant growth, Twitter is tackling its growth concerns head on. Last week the social network introduced initiatives that will expand its presence beyond the platform and onto the SERP and third-party sites. Google and Twitter Team Up Google and Twitter agreed on a new partnership in which tweets will now surface among search results on Google’s SERP; users will now have the ability to instantly search tweets via Google’s search engine. Despite the network’s underwhelming user growth, Twitter is sticking to its aspirational $14 billion revenue target by 2024. In order to achieve […] Continue reading