Blog Posts by Toni Box

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Influencing the Social Event of the Year

Posted on Feb 20, 2015 by
Once a year, a group of the biggest cultural influencers in the world flounce down the red carpet, pose for the cameras, and receive global adoration for their work in film – and the rest of us watch, and tweet, and re-watch and re-tweet with adoration or scrutiny, or both. The Academy Awards inspire momentous social conversation across demographic and platforms. And brands, of course, do not want to miss out on the fun. For the past several years, brands have tried to insert themselves, whether appropriate or not, into real-time, cultural conversations. However, few have ever reached their Oreo […] Continue reading

Twitter Climbs the Video Ranks for JCPenney’s Holiday Campaign

Posted on Feb 18, 2015 by
A year ago any brand choosing to invest in Twitter video campaigns over YouTube campaigns would have seemed laughable. But thanks to some key strides Twitter has made in recent months to enhance their video footprint, brands are now starting to recognize Twitter as a bonafide player in the video landscape. JCPenney is one brand that has come to realize the power that videos on Twitter can efficiently amass. The retailer tapped Twitter for their holiday campaign “Just Got Jingled” and based on their success, will likely be turning to Twitter for future video ventures as well. The campaign, which […] Continue reading

Twitter Flies the Nest

Posted on Feb 11, 2015 by
Amid Wall Street’s growing concern over Twitter’s stagnant growth, Twitter is tackling its growth concerns head on. Last week the social network introduced initiatives that will expand its presence beyond the platform and onto the SERP and third-party sites. Google and Twitter Team Up Google and Twitter agreed on a new partnership in which tweets will now surface among search results on Google’s SERP; users will now have the ability to instantly search tweets via Google’s search engine. Despite the network’s underwhelming user growth, Twitter is sticking to its aspirational $14 billion revenue target by 2024. In order to achieve […] Continue reading

Pinspiration Meets Conversion with Kosei

Posted on Jan 22, 2015 by
Pinterest has always viewed itself as a social search engine, and their latest acquisition is now adding more weight to that claim. This week Pinterest announced the acquisition of a product discovery startup, Kosei. Kosei, the Japanese term for individuality, personality, or navigation in life, will help advance Pinterest’s machine-learning algorithm, to more adequately display the right products in front of the right users. Product discovery has always served as part of the foundation of Pinterest’s platform, but now product discoveries will be powered by Kosei’s mapped out product relationships. The acquisition is certainly a step in the right direction […] Continue reading

Search Meets Social

Posted on Jan 16, 2015 by
As any search specialist will tell you, the line between search and social is closer than you think. Now with the latest enhancement to Google’s Knowledge Graph, brands will see this symbiotic relationship come to fruition. Google has expanded their Knowledge Graph to include social accounts spanning Facebook, Twitter, Instagram LinkedIn, and, of course, Google+. Google recognizes that audiences are becoming increasingly dependent on brands’ social accounts to obtain product information, ask questions or find inspiration. Social media holds valuable brand insights that should not be partitioned off from SERP results. As Google+ is one of the social profiles that […] Continue reading

The New TV Review

Posted on Jan 15, 2015 by
When was the last time you sat down to watch television without your smartphone in hand? For most of us, it’s probably been awhile. In this mobile era, social media and television have a co-dependent relationship. Social media and TV execs, alike, have focused on the growing relevancy of the second screen for the past few years, and now they have the audience data to prove the legitimacy of the relationship. Nielsen’s latest study, Must See TV: How Twitter Activity Ahead of Fall Season Premieres Could Indicate Success, reveals that tweets are indicative of a show’s impending success or failure, […] Continue reading

How to Heat up your Social Strategy in 2015

Posted on Jan 14, 2015 by
At the beginning of every New Year, marketers strategize the various ways they can build on their progresses-to-date to inch closer toward their future goals. Many of these goals often feed off of one another and require a solid foundation. Your company may be itching to incorporate Snapchat or court key bloggers in your vertical, but without a solid, social foundation, your next big social idea will likely fall flat. Most of the best brand social identities were not built in one day, but exist as a result of social building blocks off of a concrete social base. Like every […] Continue reading