Blog Posts by Toni Box

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Channeling Younger Demographics through Instagram and Snapchat

Posted on Nov 24, 2014 by
Historically, Amazon’s approach to social has been to use networks as promotional territory. However, brands’ primary vehicle for social engagement, Facebook, is forcing them to switch up their strategies and move away from strictly promotional content.  In the past few months, Facebook has vehemently cracked down on brands pushing purely promotional content; if brands want a strong presence on Facebook today they either have to pay for advertising or produce engaging content relevant to their audiences’ lifestyles and interests.  However, if you look at some of Amazon’s latest Facebook posts – they are still heavily promotional. As a result of […] Continue reading

Insta-Shopping

Posted on Nov 13, 2014 by
2014 has been a transformative year for Instagram. While 2013 brought a Facebook acquisition and videos into the mix, in 2014 the platform has been able to prove its value to brands and solidify its future. Instagram has always been a retailer’s dream. From its inception fashion bloggers and style mavens flocked to the platform to share their #OOTD (outfit of the day), brand purchases and fashion wish lists. Their legions of followers followed them from their blogs to the platform, which made brands stop and take notice of the power that a highly stylized social image could invoke. In […] Continue reading

The News Network: What Social Media Marketers Need to Know About Facebook News Feed Visibility and Content Planning

Posted on Oct 30, 2014 by
Facebook is growing up and forcing your posts to do the same. Remember the days of endless memes and funny cat videos on your News Feed? Those days are over, or at least, Facebook is trying to implement news standards to put those days behind them. Facebook is holding its News Feed to a higher standard and the result is having a drastic impact on brand engagement. Social marketers spent much of 2013 crying afoul to their diminishing organic engagement results. Which Facebook measurements matter today – in line with Facebook’s organic standards? As I touched upon a few months […] Continue reading

Snapchat Sponsored Success

Posted on Oct 21, 2014 by
When Evan Spiegel first announced the imminent arrival of Snapchat’s ads last month, many scoffed at the idea of his untargeted strategy. Today, deploying untargeted advertisements is widely seen as a gross mistake; a regression of the progress advertising has attained in harnessing and utilizing unique customer data to create more personal brand experiences. But as per usual, Snapchat did not fall prey to the pressures of following in the footsteps of its social platform peers. Facebook, Twitter and Instagram have all harped on the idea of creating relevant ad experiences for each unique user so as not to ruin […] Continue reading

Facebook Still Leading the Way

Posted on Aug 21, 2014 by
Facebook’s social success is still unparalleled amid a growing pool of mobile networks. The recently released JP Morgan research brief indicates that even despite impressive growth from the likes of Snapchat, Facebook still rules mobile engagement commanding 20% of all time spent on mobile and a 123% YOY increase on average price per ad. Yet despite these gains, Facebook is not resting on its laurels. Instead, the network is preparing for more sophisticated integration among its properties and rolling out a seamless cross-device reporting system to keep advertisers happy.   Facebook is well aware that without transitioning to a more integrative […] Continue reading

Instagram Advertising: Consumer’s Aren’t Loving It…Yet

Posted on Aug 07, 2014 by
As Instagram prepares to open its advertising platform to the masses, the most recent McDonald’s #fail poses an interesting challenge for the social network. Most of the Instagram cynics who left negative feedback under McDonalds’ posts were not necessarily voicing opposition against the brand, but against the ads themselves. With hashtags like #instaads #fail, it doesn’t seem like the McDonald’s creative team can do much to boost community sentiment. Instagram users also voiced skepticism over the relevancy of the native ads (i.e. non-fast food eaters are not overjoyed at seeing Bacon Clubhouses in their Instagram feeds) which gives the impression […] Continue reading