Blog Posts by Toni Box

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Snapchat Sponsored Success

Posted on Oct 21, 2014 by
When Evan Spiegel first announced the imminent arrival of Snapchat’s ads last month, many scoffed at the idea of his untargeted strategy. Today, deploying untargeted advertisements is widely seen as a gross mistake; a regression of the progress advertising has attained in harnessing and utilizing unique customer data to create more personal brand experiences. But as per usual, Snapchat did not fall prey to the pressures of following in the footsteps of its social platform peers. Facebook, Twitter and Instagram have all harped on the idea of creating relevant ad experiences for each unique user so as not to ruin […] Continue reading

Facebook Still Leading the Way

Posted on Aug 21, 2014 by
Facebook’s social success is still unparalleled amid a growing pool of mobile networks. The recently released JP Morgan research brief indicates that even despite impressive growth from the likes of Snapchat, Facebook still rules mobile engagement commanding 20% of all time spent on mobile and a 123% YOY increase on average price per ad. Yet despite these gains, Facebook is not resting on its laurels. Instead, the network is preparing for more sophisticated integration among its properties and rolling out a seamless cross-device reporting system to keep advertisers happy.   Facebook is well aware that without transitioning to a more integrative […] Continue reading

Instagram Advertising: Consumer’s Aren’t Loving It…Yet

Posted on Aug 07, 2014 by
As Instagram prepares to open its advertising platform to the masses, the most recent McDonald’s #fail poses an interesting challenge for the social network. Most of the Instagram cynics who left negative feedback under McDonalds’ posts were not necessarily voicing opposition against the brand, but against the ads themselves. With hashtags like #instaads #fail, it doesn’t seem like the McDonald’s creative team can do much to boost community sentiment. Instagram users also voiced skepticism over the relevancy of the native ads (i.e. non-fast food eaters are not overjoyed at seeing Bacon Clubhouses in their Instagram feeds) which gives the impression […] Continue reading

Connecting through Coca-Cola

Posted on Jul 31, 2014 by
In its traditional form the word social is defined as “relating to or involving activities in which people spend time talking to each other or doing enjoyable things with each other.” However, since the advent of social media networks, we have all come to think of “social” in an entirely new light; now being social is often a measure of how we communicate behind screens with @mentions and hashtags rather than engaging in old-fashioned, face-to-face dialogue. As one of the largest, most recognizable brands in the world, Coca-Cola has been a force in the brand social media space with 2.6 […] Continue reading

Creative Crowdsourcing Contest: Starbucks Follows its Artistic Audience’s Lead

Posted on May 14, 2014 by
Starbucks is no stranger to innovation in the digital space – the brand has been lauded for its proactive approach to embracing social and digital media within its brand culture. Their latest foray into digital engagement, however, highlights the customer-centric philosophy that now serves as the foundation of their branded campaigns. Recently, Starbucks took notice of a growing trend among its customers: turning the brand’s iconic, stark white cups into personal art canvases. Whether daily coffee inspired a burst of creativity or customers decided to play off barista’s notorious misspelling of names, coffee patrons found another touch point in which […] Continue reading

Social Proof is the New Brand Currency

Posted on Mar 12, 2014 by
The cardinal goal for all retailers is to sell products that will bring in revenue, and lots of it. However, some retailers have begun to shift their thinking away from just dollar signs and toward the value of a product beyond the price tag. Since the inception of social media, social marketers have had to battle steadfast CMOs to prove the intangible value of social media.  However, those days may soon be behind them as more retailers begin to not only accept, but embrace social media as a value-add in its own right. One of the main appeals of social […] Continue reading