Blog Posts by Valerie Davis

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2014 Holiday Season to Date

Posted on Dec 05, 2014 by
A Holiday Season recap through 12/4/14 Last Holiday, PM Digital reported that impressions were down 2% across our clients  for the entire season. We cited the big reason for this was the “Amazon-effect.” Well, the big news this season so far, is that impressions throughout this Holiday to date are up a whopping 24%. Does this mean Amazon is having less of an impact this season or is something else at play? Ding Ding… something else is most certainly at play… PRODUCT ADS! How did Google & Bing choose to offset the loss in impressions? They opted for more ads with double […] Continue reading

Let it Rain, Let it Rain, Let it Rain… Black Friday the Revenue Rainmaker!

Posted on Nov 29, 2014 by
According to CNBC, Black Friday online sales were up over 20%, and may even surpass 2013’s Cyber Monday to become the biggest shopping day in history. Paid search was a key contributor to the YoY sales growth for PM Digital retail clients, driving a 45% sales increase this Black Friday. Even with a 16% rise in CPCs and 56% more search investment, ROI only took an 8% hit – making this significant growth even sweeter. While this performance has many of our clients and associates doing the “happy dance” it is important to note that some brands were plagued by increased […] Continue reading

Google gets a 1-2 punch

Posted on Oct 06, 2014 by
When you’re Google you’re used to having a target on your back. Startups and enterprises challenging their products and ideas are nothing new, but two of their biggest competitors challenging two of their most commanding verticals at the same time is a different story. Both Facebook and Amazon have come out swinging in recent months with Display and Search initiatives, respectively. And rather than just playing catch-up to Google’s industry standards, both launches will give Amazon and Facebook significant advantages over their common frenemy. Facebook’s Hit Facebook has transcended far beyond an online engagement platform, now it’s an audience data […] Continue reading

Starting with Mobile: Today’s Path to Purchase

Posted on Aug 19, 2014 by
Does your paid media strategy include mobile? If not, it should. If you are not playing in mobile search because the direct performance is inadequate, think again. You could be hurting your business. We all know in today’s connected world, it is easier to access information. Customers’ shopping habits are more sophisticated than ever before. Google stated this year at Think Shopper that “shoppers on average search 6x’s before converting” and “90% of users reference multiple devices”.  Google also stated “32% of shopping BEGINS on a mobile device.” Yes, today there is still a blind spot due to cross device […] Continue reading

Google AdWords Quality Score: How PLAs are Changing the Equation for Text Ads

Posted on Apr 07, 2014 by
Google, do you have a plan for updating your quality score algorithm?  We know that ultimately the QS algorithm is a black box, but we have a fairly comprehensive understanding of the factors that go into evaluating quality score.  The #1 bullet on the list is CLICK THRU RATE (CTR). See Google Adwords support. This quality score rundown is something we as advertisers have taken as doctrine, and for our clients, we optimize our programs to improve CTR. It’s a no brainer, right? Enter Google’s Product Listing Ads (PLAs).  PLAs are an amazing ad format and a majority of our […] Continue reading

‘Tis the Season: Performance Following Continued Trends

Posted on Dec 13, 2013 by
Overall click growth continues to drive success for PM Digital retail clients this year. On Thursday, clients posted a 42% increase in clicks helping to produce revenue growth of 28%.  With YoY CPC decreases being the big story of the week, clients are benefiting from the 12% decline yesterday enabling them to maintain the same ROI YoY.  With not many shopping days left to the season, we are maximizing every opportunity to ride this wave into next week! Happy Shopping! Continue reading

‘Tis the Season: Tuesday Does Not Disappoint

Posted on Dec 12, 2013 by
In 2012, the Tuesday after Green Monday was the 4th highest spending day. Performance as our indicator, we believe it will remain in the top 5.  Tuesday our client’s generated only 13% less revenue than they did on Green Monday, and what’s more? Their YoY growth continues to be strong with order volume up over 40% and revenue up over 38%! The big story continues to be the YoY improvements to CTR – on Tuesday it was 62%. This improvement helped drive 47% more click volume even in light of the YoY impression decline of 9%. ROI remained strong thanks […] Continue reading