Blog Posts by Valeria Maltoni

Valeria has 20 years’ experience consulting to Fortune 500 and fast growth organizations on how to drive business results. In her current role at PM Digital, Valeria provides pre-and post- sales digital strategies, specifically focused on content marketing and social media.   - Full Profile

Upcoming Content Marketing and Social Strategy Talks

Posted on Aug 15, 2014 by
The key attributes of what makes investment in a product and service worthwhile are the degree to which they help make the customer ‘s life better. Online, this also means making it easier to find what they are looking for, or helping a customer learn more about their problem so they can connect with the right solution, and deliver a good experience so they may feel inspired to tell all their friends. Because of mainstream adoption of social networks, every brand, regardless of go to market model and budgets size, needs to understand and make smart use of content – […] Continue reading

NYT Leaked Innovation Report Points to the Importance of Search/Social Integration and Turning Data Into Action

Posted on Jun 04, 2014 by
The New York Times Innovation report leaked two weeks ago is still making headlines around the web. Its significance should be encouraging many organizations to revisit their content strategies because many of the suggestions in the report are doable. However, they may require some rethinking of organizational workflows and an increased focus on collaboration. As the authors point out, the importance of both search and social as part of a successful integrated digital-first content strategy cannot be underestimated. The Full New York Times Innovation Report For so many brands, developing a steady pipeline of fresh content is a big challenge; […] Continue reading

Actionable Content Marketing Insights from Mary Meeker’s 2014 Internet Trends Report

Posted on Jun 02, 2014 by
The latest Internet Trends report by Mary Meeker of KPCB was published a short week ago. For a quick and handy guide to the key sections with additional commentary, refer to this post I authored on Conversation Agent the night the report came out. Covering key Internet trends with a status update on tech stocks, education, and healthcare, the report highlights how technology is driving the re-imagination of pretty much everything and as mobile usage continues to go up, we are still in the early innings of screen and video growth. With mobile usage rate going up, digital content is […] Continue reading

New Survey: 2 out of 5 Consumers Prefer to Read Original Content Directly from a Company Blog

Posted on May 14, 2014 by
Even as we are increasingly engaging with highly visual digital experiences and interacting with content on multiple devices, whether to get things done, or just find out more about a place, product, or promotion, we find blogs continue to be a draw. They are one of the strongest components of our content marketing strategies and programs in delivering results for clients. This is consistent with the finding from a new survey developed by the team at WP Engine# and fielded by TNS. They found that 62 percent of Americans want to see content directly from their favorite brands. Among the […] Continue reading

Overcoming the Three Biggest Challenges of Scaling a Content Strategy

Posted on May 07, 2014 by
As consumers, it is easy to see how technology is transforming our experience by giving us the ability to research and compare options when it comes to product choices. Likely, the brands that win our preference strike a good balance between convenience, cost, and a compelling story. Research shows that by the time they click “buy” – physically, and online – people have done their due diligence. On average, individuals are 57% through their research process by the time they contact a sales person. Shoppers and customers using a web site and/or walking into a store are armed with information […] Continue reading

Content Strategy for the Customer Journey: Marketing that Makes Business Sense

Posted on Apr 23, 2014 by
First, I’d like to offer some definition: a content strategy is the systematic approach for an organization to deliver the most relevant and appropriate content to the person seeking it at the time of need. It takes into consideration how content is experienced – for example, items like screen size, and considerations like mobility – how it is delivered – the technology managing it, and considerations about it becoming a pathway for collaboration – and its governance, or the processes and corporate policies that determine the why, what, where, when, and who of content creation. As for the how, a […] Continue reading

How Content Creates Value and Business Impact

Posted on Mar 18, 2014 by
Content is the currency of the social web. Good content is intentional, relevant and delivers business impact. The success of branded content has not gone unnoticed among many marketers who do understand the need for content marketing as they court the attention spans and preferences of digitally enabled, multi-screen empowered, and product savvy customers. To implement this facet of digital/social strategy successfully, marketers need to become content creators. As publishers, brands quickly discovered that content that works goes beyond attention-catching, and emphasizes a long-term  focus on branding to deliver experiences. Learn how to keep content relevant by developing a clear content marketing […] Continue reading