Value has moved firmly from accessory to necessity. Retailers with a convincing value proposition – be it price, quality or payment terms – will fare best during the year-end holidays.
I’ve just returned from two retail-focused conferences (the Shop.org Annual Summit and another NYC apparel-focused show). The overriding theme at both was that value will be the predominant message of the holiday. Those who promote value and whose message resonates with customers will win, and those who don’t will miss out.
Today we’re on the cusp…Continue reading