Rising CPCs, mobile devices, responsive websites, showrooming, remarketing…there’s a lot to consider as your prepare your digital campaigns for the merriest, and most crucial, time of year. To help you keep up your spirits, and sanity, we’ve rounded up insights from some of our search leaders to help you manage your search campaigns as effectively as possible this holiday season. Every day we will be tweeting out SEM tips that we think you’ll find beneficial for managing your campaigns.
Tip #1: Don’t let your campaigns and ad groups get lost in the holiday shuffle. Create a streamlined, efficient process by using an…Continue reading