Posts Tagged ‘Holiday’

Holiday marketing trends are constantly evolving, with more users searching and purchasing online each year. As you’re brainstorming for new holiday marketing ideas, be sure to check out our thought leaders’ latest holiday marketing strategies and tips to help grow your business online.


Seasonal Searching: Halloween Keywords

Posted on Sep 24, 2014 by
Fall seemed to arrive earlier than ever this year – partially because of our penchant for all things pumpkin- which means that the holiday season is rapidly approaching. Marketers are locking down their Holiday campaign strategy to optimize their brands’ presences amid the busiest shopping season of the year. While most marketers are already thinking Thanksgiving and Christmas, consumers are focused on Halloween. Unless you’re in the candy or costume industry, Halloween does not usually top the list for most lucrative annual holidays. However, consumers spend a significant amount of time and money searching, planning and purchasing for October 31. […] Continue reading

Merry Messaging: Holiday Email Prep List

Posted on Sep 09, 2014 by
The stores are already decked out in black and orange and carrying an inordinate amount of Halloween candy which only means one thing, the Holiday season is fast approaching. The time is now to dust off your holiday email checklist and add in a few updates to accommodate the seasons’ increasingly mobile shoppers. Mobile First As of June 2014, 41% of retailers sent out mobile friendly emails- and those brands in this minority will likely see a significant advantage this holiday season as shoppers will increasingly depend on optimized emails to facilitate their on-the-go shopping process. Shopping and searching this […] Continue reading

Making a List and Checking it Twice

Posted on Aug 19, 2014 by
It may still say August on the calendar but the 2014 Holiday Season is already upon us. As retailers, you are well aware that holiday shopping doesn’t necessarily start on Black Friday anymore; instead consumers are ready to put up their lights and pull out their lists as early as October. To prepare your brand for this incrementally early Holiday Season, we’ve created an initial Holiday checklist to help your teams stay ahead of the curve and top of mind among shoppers during what will surely be your busiest time of year. A few highlights include: What is my showrooming […] Continue reading

Holiday SEM Tips

Posted on Nov 22, 2013 by
Rising CPCs, mobile devices, responsive websites, showrooming, remarketing…there’s a lot to consider as your prepare your digital campaigns for the merriest, and most crucial, time of year. To help you keep up your spirits, and sanity,  we’ve rounded up insights from some of our search leaders to help you manage your search campaigns as effectively as possible this holiday season. Every day we will be tweeting out SEM tips that we think you’ll find beneficial for managing your campaigns. Tip #1: Don’t let your campaigns and ad groups get lost in the holiday shuffle. Create a streamlined, efficient process by using an […] Continue reading

PLAs during the Holidays

Posted on Aug 22, 2013 by
It’s that time of year again; back to school campaigns are peaking and many retailers are in the midst of their second most important season of the year. Yet, despite the date on the calendar, attention will be shifting to Q4 and Holiday 2013. Among the retailers who won out during Holiday 2012 were those who fully embraced PLAs within their paid search scheme; these retailers found that PLAs accommodate e-shoppers natural tendency to engage with paid ads containing product images at a higher rate than AdWords’ text ads. Continue reading

PM Digital’s Holiday 2009 Rewind Study Released

Posted on Mar 02, 2010 by
This year’s report on paid search performance underscores dramatic improvements for retailers in Holiday 2009 compared to 2008. Continue reading
Posted in Paid Search

Last Minute Thoughts on Holiday Online Retail

Posted on Dec 23, 2009 by
PM Digital anticipates that online retail sales for the week between Christmas and New Year’s will exceed 2008 by double digits. Continue reading