• People lead business and client relationships.
  Technology leverages and simplifies. No technology
  ever defines the business rules.
• Finding and developing customers is both art and science.
  Understanding consumer behavior requires deep insight,
  driven by qualitative and quantitative tools, not anecdotes.
• Optimization is leverage and risk management.
  Performance requires portfolio manager skills,
  gambler instincts and the tools to manage both.
• Channels must integrate.
  Consumers drive transactions and communication. 
  We anticipate and speculate, but ultimately we follow.
• Creative sells.
  To stir and capture interest, we sell to the emotions
  but close with the deal.
• Extraordinary effort incites extraordinary performance.
  All of the clichés fit: results come from unrelenting hard work.
  We call it grit.