Media Channels - Site Media/Remarketing

Site Media · Remarketing | Affiliate Programs | Prospect Email | Customer Email

Remarketing, a type of targeting used in conjunction with site media, is starting to gain traction with PM Digital’s online retailers.  The process of remarketing entails tracking visitors to a client’s website who then leave that specific site without ordering, then serving  these latent buyers display ads when they later visit other sites, with the goal of driving them back to the client’s site to make a purchase or complete some other action.

The technical aspects of remarketing involve putting a unique tracking pixel on your site, and then using that pixel to serve ads to a visitor when they are on other sites.  Remarketing is effective because it targets known consumers who have taken a specific action at a site as they travel to other sites across the internet.  A large part of the success lies not just in reaching these consumers, but also in serving compelling ads.  PM Digital not only works with some of the some of the key ad networks that offer remarketing, but also has its own full-service creative department.