Media Channels - Site Media
Site Media · Remarketing | Affiliate Programs | Prospect
Email | Customer
Email
As a direct response agency, we favor pay-per-performance media. Site
media is frequently cost per click or cost per acquisition, but we buy
a fair share of CPM media, too, often relying on behavioral targeting to
segment impressions in order to give the placements a leg up in hitting
target metrics. Co-registration media is also a PM Digital favorite
since the cost-per-lead pricing structure used in combination with PM Digital's
2-Step technology helps tighten up the backend and successfully convert
the co-reg leads to sales.