e-Commerce is experiencing hockey stick growth. In FY11, PM Digital clients achieved double and triple digit YOY growth. Sales referred from search engines grew to 40%+ of total online sales and it was the most significant piece of the marketing spend. Precise and constant paid and natural search optimization is critical or profitable business will be left on the table.
Technology options for managing paid search are growing. It’s official...for providers of bid management applications (technology companies and agencies), the playing field has been leveled. But, today, technology can only take you so far.
- The art and science of strategic search engine marketing is as proprietary as the technology to manage it. This means people make the difference.
- Staffing, with both search and marketing experience, can’t be understated. Many search departments and agencies are a revolving door of employees. With paid and natural search representing the lion’s share of the online marketing spend, advertisers need their strongest people on their biggest opportunity.
- Industry expertise is a valuable asset: a deep understanding of paid search strategies and tactics and sophisticated bid management algorithms aren’t enough to excel in this surging market. Exposure to what’s working by other advertisers and access to all the available research tools will give a marketer a competitive edge.
- A strong partnership with the search engines is vital to search marketing success. PM Digital is white-listed for most Google betas, and we attain the highest level of account service offered to agencies.
Since 2002, PM Digital’s partnership with clients and media providers has been a winning combination. Our sophistication, talent, expertise, technology and industry knowledge has enabled our clients to consistently achieve YOY growth. Contact us today to learn about PM Digital’s full suite of services.