Affiliate Program Management

Affiliate Marketing Networks are comprised of advertisers looking to promote their products and services and web publishers looking to generate revenue by posting ads on their websites. Publishers place advertisers' ads, text links, or product links on their web sites or in email campaigns and search listings in exchange for earning commissions on leads or sales generated from those ads. This pay-for-performance model is a cost-effective way for advertisers to promote products and services in the places where consumers are making purchasing decisions. Affiliate marketing programs can often provide a smaller but steady and consistent stream of revenue in the marketing mix.

Because affiliate programs are quite labor intensive to manage, programs managed in-house are often not optimized to their fullest potential. PM Digital provides the resources and expertise needed to alleviate the burden on staff -- we manage and develop custom affiliate marketing programs designed to attract publishers to grow your affiliate channel. Our team of affiliate marketing specialists will assist you every step of the way with affiliate recruitment and management, ad planning and distribution, account optimization, and technical issues. We have strong partnerships with the Google Affiliate Network, Commission Junction and LinkShare and will identify the best network solution for your business. Our affiliate team provides proactive, expert advice to discover and recruit quality publishers, choose optimal commission structures, track conversions, perform monthly account reconciliations to obtain credits for any fraudulent sales/leads and optimize your program with actionable data.

Generally managed in conjunction with other PM Digital services, our experienced Account Managers will help advertisers achieve gains from affiliate marketing that they haven’t been able to realize in-house.