Display Advertising

Reach customers beyond the SERP page.

Whether direct response or branding, display advertising is a great way to gain incremental revenue, build brand awareness, and increase targeted reach. PM Digital provides site media services across networks, DSP’s, individual sites, retargeting (a content strategy that involves developing a media strategy and plan), and recommending the correct placements for each component, whether on-site, with a partner, or social networks.

PM Digital’s Display Advertising Advantages:

• Data Driven Strategy: The consumer is at the core of our media planning. We strive to better understand their digital media consumption, how they are most receptive to receiving marketing communication, and how the competition is reaching and speaking to the consumer. Using a combination of 3rd party data, our proprietary research, and search data, we fully vet your consumer’s entire landscape to improve your bottom line.
• Expertise: Our display experts have spent time vetting relationships with providers and their industry knowledge is above average. They have experience in both brand and direct response display advertising, and, most importantly, they know what it takes to bring your consumer closer to your brand in an engaging and measurable way.
• Cross-Channel Integration: No one channel works alone. In fact, the more all cylinders are working together, the more profitable your online efforts will be. We work with together with our search and social teams to ensure holistic brand reputation, leverage efforts like promotions and seasonal discounts, and measure results to really move the needle on your KPI’s.

PM Digital’s Display Opportunities:

• DSP’s, Ad Networks, and Custom Sponsorships: We evaluate each property considered and provide a scorecard with both quantitative and qualitative criteria to determine the right placements and partners who deliver top-tiered inventory for your campaigns.
• Social Adverting: Move beyond ‘Likes’ and start seeing real results with Social Media Advertising. With enhanced targeting capabilities, Social Media Advertising is a great way to engage in an ongoing dialog with your prospects and current fan base.
• Retargeting: Retargeting is the process of using your potential customers’ previous interactions with your brand to move them further down the purchase path. Using behavioral data, PM Digital can strategically retarget customers with display and search ads as the customer continues to browse the web. Whether it’s a promotion or discount, retargeting is a great way to boost their conversion rates.

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