ECRM

Whether you are targeting an audience of 5,000 or 5,000,000 - the right message at the right time is crucial to developing relationships with your customers and leads. Email marketing is not only one of the most cost-effective methods of communication available, it is also one of the most customizable and it offers a tremendous opportunity to test new messaging and/or offer strategies to small groups before rolling out to your entire file. As direct marketers by nature, we approach each email project with an eye towards driving both ROI and learnings for future mailings. Our expertise spans the spectrum of email projects, from required customer notifications to targeted upsell offers to general newsletters, and our experience in optimizing performance will help ensure that your programs reach their full potential.

Our customer email services include:

• Developing long-term email goals
• Creating a communication strategy and test plans
• Recommending offers, messaging, frequency
• Maximizing viral opportunities and social media sharing
• Identifying email landing page conversion tactics
• Subject line testing and optimizations
• Tracking and URL setup
• Image, and mini-site hosting as needed
• Data management for segmentation
• CanSpam compliance
• Full QA testing prior to campaign launches
• Optimal deliverability via strong ISP relationships
• Reporting and analytics to track your results

 

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