Every year, marketers make investments in technology and site analytics in order to improve website conversion rates. Even if these efforts successfully double, triple or quadruple conversion, the fact is, more people still leave a website than purchase from it. Paying for media that drives traffic that doesn’t convert is more expensive than it needs to be.
With remarketing, sales can be recouped from lost traffic. Evolutions in technology, transparency, tracking and pricing have made remarketing an attractive and essential part of the marketing mix. Every paid search campaign should have a remarketing component.
As with any marketing program, expertise drives results. From determining which remarketing vendor has the most compatible solution to what are the most effective offers and creative strategies and how best to convert the leads in the funnel, PM Digital will launch, manage and grow a remarketing campaign that drives results.