Site Audits

The first step in creating an effective search engine optimization strategy is understanding where you are today.

PM Digital starts your SEO process with a site audit that looks at your website through the eyes of a search engine spider. What do the search engines see when they visit your site?

We find search obstacles that keep the search engines from understanding what is on your site. During this process, you’ll hear lots of jargon, like canonicalization, 301 redirects, missing ALT text, H1 tags, javascript obstacles, targeted anchor text, no follow tags and more. But don’t worry, we will help you through it.

On Site Audits

Our on page audits identify all the things that stand between you and the search engine spiders. We find all of the issues, big and small, that keep your site from being seen by the search engines. Then we prioritize them in terms of importance and potential impact, and help you create a plan to fix them.

Off Site, or Linking Audits

To say that we are obsessed with linking is an understatement. Links are how the internet works. We analyze the most important links coming into your site, and we identify how they could be better. We look at anchor text, page rank and more. We look for places that you should have links, but don’t, links that point to you already but could be more beneficial, and help you create a plan to get more links and more visibility.

Competitive Audit

PM Digital’s competitive audit can help you understand the search strategies, strengths and weaknesses of your competition. But more importantly, the competitive audit can help you understand who the competition really is! You know whom you compete against from a brand or product perspective, but PM Digital’s Competitive Audit will show you who competes with you from a search perspective across the keyword that mean the most to your business, and how they are maximizing their visibility.

Contact PM Digital for a comprehensive site audit.