Shopping Feed Management

Online consumers are more deal-focused and savvy than ever. To remain top-of-mind when consumers are in the buying cycle, you need to be effectively represented on comparison shopping engines which drive about 15% of all e-commerce transactions. With a fast-growing universe of 50+ comparison shopping sites available (each with unique feed submission requirements), making sure your product data feeds get your merchandise listed correctly and to best advantage can be a daunting, costly and labor-intensive task.

PM Digital’s Shopping Feed Management experts and tools will give you:

• Visibility before consumers who are actively engaged in the purchasing cycle
• An exponential increase in customer reach
• Enhanced SEO benefits
• A strong platform to generate new and unique customers
• Cost-effective results
• Brand recognition
• Competitor visibility

PM Digital’s proprietary Datafeed CSE platform streamlines and optimizes the process, enabling clients to easily manage multiple programs, utilize advanced comparison shopping engine techniques and understand the true ROI value of comparison campaigns vs. other online programs. And PM Digital’s frequent analyses and reports detail your audience’s shopping behaviors from click to purchase, allowing you to refine your marketing efforts with ease.

As your comparison shopping partner, PM Digital will:

• Prepare and submit customized feeds to more than 50 shopping sites
• Determine specifications unique to each comparison shopping engine
• Conduct data feed audits, hygiene and implement best practices
• Develop product and category reviews with the search engines
• Implement editorial and promotional opportunities
• Provide product-level optimization
• Provide bad-link checking and removal
• Report weekly on results