Social Media

Are you taking advantage of all that Social Media has to offer? From planning and reporting to setting up and managing a Facebook shopping page, PM Digital has you covered. We listen to your overall online marketing goals and develop a Social Media plan that not only helps you get the most out of social media, but also fits in with your current initiatives.

Our focus is on the creation of your entire social media program, including Facebook page creation and management, to Twitter and YouTube experiences. And we create our social media programs to deliver the maximum impact on your brand, improve on your search engine optimization efforts, and provide you with the most advanced ROI measurement possible.

PM Digital’s Social Media Will:

• Develop a presence on the core social media vehicles (Facebook, Twitter and YouTube)
• Increase fan base through compelling content, creative housefile marketing initiatives, and implementing strategically themed & timed contests or promotions
• Report all social media traffic by implementing PM Digital third party tracking
• Determine the goal of the social media program and the subsequent, relevant success metric(s)depending on whether or not the program is intended to support any/all of these:
  • Branding
  • Customer service
  • Marketing
  • PR 
  • Merchandising 
  • Market Research 
  • Sales

PM Digital’s Social Media Services:

PM Digital offers a full service social media management program, with unique emphasis on audience development and customer engagement, but also on ROI tracking.

Social Media Management

• Posting and management of Facebook, Twitter, Google + and You Tube Channels

Audience Development – Fan Growth

• Develop email promotion to house file, Facebook CPC campaign, contests, giveaways, polls

Location-Based Social Commerce

• Foursquare Check-in Set-Up and Management

Customer Service (CRM)

• Monitor customer engagement and facilitate customer service relations directly with customers with issues, providing provide full issue and resolution tracking.

Creative and Content Development

• Create compelling graphic and textual concepts that are designed to be shared
• Full creative development available

Social Commerce

• Build shopping tabs, promotional merchandising messaging, Facebook CPC ads and campaigns, seasonal merchandising video posts

Analytics

• Reporting using proprietary and third party applications