Paid Per Click Tools

Supporting our paid search services, our proprietary suite of tools and technology,
MediaHarbor®, provides the following:

Automated Bid Management—Through PM Digital’s certification with major search engines, we are able to access client’s real-time bidding information and performance results. This, combined with client’s well-defined business rules, allows us to automate bids throughout the day, bringing immediate improvement to results.
Proprietary Revenue-Tracking Pixel—Enables every keyword to be tracked and P&L’d separately, and allows for customizable cookie length.
Proprietary Datafeed Technology—Enables a single data feed to be easily cleaned, de-duplicated and segmented to accommodate all comparison shopping engine specifications. PM Digital preps the feed and sends to each media vendor in regular frequency. Tracking is appended to every product in the feed for better optimization.
Proprietary Datafeed Spider—Extracts all necessary data from a client’s web site needed to create a data feed.