Google Shopping: Getting the most out of PLAs

Click here to open our Google case study:

Plow & Hearth boosts traffic, conversion rate with PLAs on Google Shopping

With free Google Product Search converting to paid Google Shopping (PLAs), running at 100% impressions by Holiday, marketers need to be focused now on two strategic areas.

Strategic areas:

  1. How much to budget for PLAs?
  2. How to ensure PLAs achieve maximum visibility?

Both are critical to ensure that revenue can be recouped and comped YOY profitably. Getting a top ranking will depend on relevancy, bid price, and technological know-how for managing feeds. So how should marketers prepare?

Click here to open our PLAs Best Practice Guide.