NEW YORK, NY--(Marketwire - Dec 27, 2012) - PM Digital (www.pmdigital.com), the digital division of the integrated marketing agency Paradysz, with blue-chip clients across retail, publishing, financial services, technology and non-profit sectors, today named Suzy Sandberg to the new position of President of Global Digital Media. Ms. Sandberg will continue to report to Chris Paradysz, CEO of PM Digital. Michael Flanagan will replace Ms. Sandberg in the position of President of PM Digital.

In this new position, Ms. Sandberg will be responsible for expanding PM Digital's capabilities in display and mobile, as well as the agency's international footprint. In this role, she will lead the build out and integration of these capabilities across the agency's offerings. She will provide strategic marketing counsel on key agency accounts in the same capacity she has in the past and will continue her role on the company's Executive Board. This move comes on the heels of the highest YOY growth PM Digital has experienced since it was established.

"I am extremely proud of what we have accomplished," said Suzy Sandberg. "With search, social, display, and all the other channels converging -- facilitated by the emergence of mobile -- I am thrilled to continue to lead the company's investments in new areas and to work with our clients and the account teams that support them."

CEO Chris Paradysz has also appointed twenty-year veteran and former CFO of the company Michael Flanagan as Ms. Sandberg's replacement as PM Digital's President. Prior to joining the agency, Flanagan held C-level and President positions with TMP Directional Marketing and Monster Worldwide. Mr. Flanagan will be responsible for overseeing and leading the division's various existing business units and account teams, as well as the agency's ongoing focus on operational excellence required to meet the evolving needs of our clients.

Mr. Flanagan said, "I am honored to assume this role. I look forward to continuing PM Digital's tradition of providing our clients with outstanding solutions, service, and innovation to ultimately help PM Digital achieve its next phase of growth."

According to Paradysz, "Suzy was instrumental in leading and building what PM Digital is today and her entrepreneurial skills are a perfect match for our accelerated investments in mobile and display, as well as our global capabilities. Likewise, Mike's combination of business management, strategy and operational expertise will enable us to build on our past successes and expand our abilities for clients. I'm excited that they get the benefit of both Suzy's and Mike's talents which continues our long-standing tradition of creating opportunities from within the organization."

Handbags and Shoes Among Key Products Helping to Drive 7% Growth in 2012

NEW YORK, NY--(Marketwire - Sep 19, 2012) - E-commerce is having a significant impact on the overall growth of the luxury retail category, even during a weak economy, according to a study released by PM Digital, a New York-based digital marketing agency.

This is among the findings in PM Digital's "Trend Report: Luxury Brands Online" (http://www.pmdigital.com/press__events/luxury_designer_brands_online/), which analyzes the state of luxury e-tail and predicts how emerging digital and social media trends will impact the industry.

"Our study has shown that luxury brands must have an integrated e-commerce strategy with both paid and organic search and a diverse social media presence in order to compete in today's marketplace," said Suzy Sandberg, President of PM Digital. "Brands that are forgoing e-commerce best practices risk lagging behind in overall sales."

Successful luxury marketers are those who know how to translate the exclusive, authentic and indulgent in-store experience to an online environment, the study's authors argue. They also know how to use social networks, such as Pinterest and Instagram, to engage consumers. In fact, the study found that consumers search more handbags and shoes via websites and mobile apps than any other type of clothing. These findings could be consistent with a younger aspirational demo who is more apt to buy online.

Additional key findings from the study reveal:

• The five largest luxury brands -- Ralph Lauren, Gucci, Michael Kors, Louis Vuitton and Chanel -- capture 75% of online luxury market share.
• Most luxury brand websites now have online stores (85%), and brands with online stores get 98% of all traffic to luxury brand sites.
• Search engines remain the largest source of traffic to luxury brand sites, accounting for 37% of all referrals, with Google alone accounting for 29% of referrals.
• Luxury brands rely more on search engine traffic than average apparel and accessories sites, but with a smaller ratio of paid search. Not investing more aggressively in paid search indicates that some brands are potentially ceding click share for their trademarked terms to other sites.
• Social media accounts for 8% of traffic to luxury websites. Facebook is the most significant player, referring 4% of total site visits. Pinterest refers nearly as many visits as Twitter, a significant source of incremental traffic that didn't exist only a year ago. A growing number of luxury brands are also embracing Instagram, the fast-growing social photo app recently bought by Facebook.

For the full report, visit: http://www.pmdigital.com/press__events/luxury_designer_brands_online/

Methodology

PM Digital chose 46 luxury apparel and accessories brands (excluding jewelry) to serve as a benchmark for the sector. Some considerations included brand heritage, price point and dominant customer profile. A few well-known brands with insufficient online traffic data were omitted. A conscious attempt was made to include newer brands and designers who are redefining luxury for the 21st century, alongside prestige brands, many of which are 100+ years old. Much of the data in this report, excluding data primarily gathered by PM Digital, has been sourced from Experian Hitwise North America.

About PM Digital

PM Digital, an award winning Digital Marketing Agency, specializes in Paid Search, SEO, Social Commerce, Display Advertising, and Shopping Feed Management. Through our customized, high-touch campaigns, we drive qualified traffic to our client's websites to grow their business online. Our talent, expertise, technology and industry knowledge enables our clients to consistently achieve YOY growth. PM Digital is headquartered in NYC and also has offices in San Francisco, Arizona, and South Carolina. For more on PM Digital's thought leadership, please visit: http://www.pmdigital.com/.

About Experian Hitwise North America

The leading global online competitive intelligence service, Experian Hitwise helps clients protect and grow their market share through the application of internet measurement data. Experian Hitwise measures the largest sample of internet users -- 25 million worldwide, including 10 million in the United States. This sample size allows clients to understand internet behavior and competitive activity through data that is unmatched in timeliness, depth and breadth. http://www.experian.com/hitwise/index.html

Agency Nominated for Company of the Year - Internet/New Media, Marketing or Advertising Agency of the Year and Online Marketing Campaign of the Year

New York, May 25, 2012—Digital marketing agency PM Digital has been nominated for three Stevie American Business Awards, the only national, all-encompassing business awards program in the United States that recognizes excellence in business. PM Digital received a nomination in the Company/Organization Award category for Internet/New Media Company of the Year and two nominations in the Marketing Awards category for Marketing or Advertising Agency of the Year and Online Marketing Campaign of the Year.

“What a fantastic achievement for our organization and the clients we represent. We push hard and innovate every day for them and to be recognized is a huge honor. The evening at the Stevie Awards will be very special,” said, Chris Paradysz, founder and CEO of PM Digital.

Finalists in the 10th Annual American Business Awards were determined in preliminary judging by more than 140 executives. The awards will be presented at the 10th annual awards gala in New York on June 18.

PM Digital’s nominations come at a time of significant momentum for the 10-year old agency, which has steadily established itself as a strategic and creative powerhouse. PMD recently bolstered its leadership teams, opened a new office in Arizona and deepened its offerings with new technology and methodologies including Paid Search Attribution, Zip Model Geotargeting, and a Reporting App that gives clients instant access to campaign performance and results on their iPhone or Android device.

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About PM Digital

PM Digital is a leading digital marketing agency specializing in Paid Search, SEO, Social Commerce, Display Advertising, and Shopping Feed Management. We bring qualified traffic to your website through a combination of our services, hands-on strategy, and expert level talent. In FY11, PM Digital clients achieved double and triple digit YOY growth. PM Digital is headquartered in NYC and also has offices in San Francisco, Arizona, South Carolina and Utah. For more on PM Digital’s thought leadership, please visit: http://www.pmdigital.com/.

About The Stevie® Awards

The Stevie Awards were created to honor and generate public recognition of the achievements and positive contributions of organizations and business people worldwide. Beginning with The American Business Awards in 2002, The International Business Awards in 2003, The Stevie Awards for Women in Business in 2004, and the Stevie Awards for Sales & Customer Service in 2006, our mission is to raise the profile of exemplary organizations and individuals among the press, the business community, and the general public. In short order the Stevie has become one of the world's most coveted awards.

NEW YORK, NY--(Marketwire -10/25/11)- While many consumers remain focused on prestige pieces that will retain their worth, young consumers are racing to purchase "new luxury" accessories like high-priced handbags and shoes, according to a study just released by PM Digital, a New York-based digital marketing agency.

This is among the findings in PM Digital's Trend Report: Luxury Brands Online, which analyzes the state of luxury e-tail and predicts how emerging digital platforms and social media trends will impact the industry.

"Even though there is a lot of uncertainty surrounding the economy, we're seeing growth across the board in online sales of luxury goods," said Suzy Sandberg, President of PM Digital. "Having an integrated e-commerce strategy is critical for luxury brands to compete in today's marketplace."

According to the report, shoes and accessories are driving growth and are a natural fit with online and mobile shopping, as well as buying direct from luxury brands. Social media influence will continue unabated, hand-in-hand with growing mobile engagement. Private sale/deal sites have the potential to shake up pricing, while new e-commerce players Vogue.com and Style.com take on Saks and Neiman Marcus, and inevitably luxury brands as well.

Additional key findings from the study reveal: 

•  The ten largest luxury brands captured almost 90% online market share, based on total visits to 42 luxury brand sites studied for this report. These include iconic brands Louis Vuitton, Ralph Lauren, and Gucci, which attract a wide audience of aspirational Internet browsers as well as core buyers.
• Most luxury brand websites support e-commerce, and online traffic favors them. The 1 in 5 luxury brands that do not have an online store get just 2% of total visits.
• Search engines dominate as a source of traffic to luxury brand sites, accounting for one-third of all referrals. An equal amount of traffic comes from other shopping sites but very little cross-visiting from other luxury brands (just 2%).
• Luxury brands saw a larger share of visits from search (31%) than Apparel & Accessories sites in general (27%), but with a smaller paid search ratio. Some luxury brands still have no paid search strategies.
• Shoes, handbags and accessories are driving more search clicks for luxury brands than apparel. Shirts are the top clothing keyword (driven by Ralph Lauren's many clicks from "polo shirts"), followed by dresses.
• Social media accounts for nearly 10% of traffic to the luxury category. Facebook is the most significant player, with its share ranging from 4% to 10%. YouTube also consistently drives traffic, while Twitter has yet to become a significant source.
• Flash sale and deal sites such as Gilt, Ideeli and Hautelook are proliferating but have not yet had a significant halo effect on traffic to luxury brand sites.

NEW YORK, NY, Jun 08 (MARKET WIRE) --

PM Digital, (www.pmdigital.com), a New York-based digital marketing agency specializing in paid search, search engine optimization, social media, and shopping feed management, is third among all search engine marketing agencies on the 2011 Internet Retailer Top500 Guide(R)'s list of vendors with Top 500 retail clients. PM Digital's client roster includes 20 of the top 500 retailers.

"2010 saw tremendous growth for both PM Digital and our retail clients," said Suzy Sandberg, President of PM Digital. "As consumers are going online in increasing numbers to do their shopping, we continue to place our clients at the top of the search rankings and help them receive maximum return on their investment."

PM Digital's retail clients, which include The North Face, Lee, The Sportsman's Guide, Eileen Fisher, and Paul Fredrick, among others,combined earned more than $10,378,075,538 in online sales in 2010 -- the second-highest total for any search agency.

An important industry resource, the Top 500 Guide provides profiles on each of the 500 biggest Web merchants in North America based on annual sales on the web, including corporate strategies and merchandising and marketing tactics.

The Top 500 will officially be announced at the Internet Retailer Convention & Exhibition June 14-17 in San Diego, where PM Digital will be among the exhibitors.

About the Top500 Guide(R)

An important industry resource, the Top500 Guide(R) is the only source of information on the largest e-retailers in the U.S. and Canada and provides multiple years' worth of sales,performance, product, and vendor data for the largest sites in e-retailing. It provides profiles on each of the 500 biggest Web

merchants in North America based on annual sales on the web, including corporate strategies and merchandising and marketing tactics. This year the ranking also includes sections for social networking and shopping

comparison site affiliations, site search features and functions and mobile commerce applications.

Apparel retailers are now being aggressively challenged in the online search battle by sites like Gilt Groupe, RuLaLa, Groupon and Amazon, according to PM Digital ( www.pmdigital.com ), a New York-based digital marketing agency specializing in paid search advertising (PPC), natural search (SEO), social media, and shopping feed management. But this does not have to be the case.

In a report titled How Apparel Retailers Can Take Back the Fashion Discussion, PM Digital uses as an example a Google search for the term "men's fashion," pointing out that of all the listings on the first page, only two are retailers, and only one is a major fashion retailer.

"The threat here is not that content sites like GQ or About.com are taking control of the men's fashion discussion," said Chris Paradysz, CEO of PM Digital, "but rather that a straight affiliate play like www.mens-fashion-tips.com could capture more natural search attention than Armani, or Ralph Lauren, or even Land's End. These brands are significantly more important to the American fashion scene than some of the minor players on this query."

The white paper offers four pillars for how apparel retailers can more effectively optimize their websites to raise their search profiles:

Pillar 1: Understanding Keywords and Targeting Pillar 2: Controllable Variables -- On-Site Optimization Pillar 3: Influenced Variables -- Off-Site Optimization Pillar 4: Content

Pillar 1: Keywords and Targeting: To properly position themselves to be part of a broad conversation, or even to infiltrate a targeted conversation in the search engines, retailers must have some degree of relevancy or they won't have the legitimacy to be in that conversation. For example, in order to play in the "men's fashion" game, sites needs to have the keywords "men's fashion" as a prominent part of it. Retailers need to research and target those keywords that show the widest visibility and greatest point of consumer engagement and create relevancy on their site by creating content that is appropriate to the target keyword, create pages that are appropriate to the target, and create excitement around that target.

Pillar 2: Controllable Variables -- On-Site Optimization: In the world of the Internet, the only things that retailers can totally control are the elements of their own site. By mastering these elements, such as titling and tags, as well as search-optimized navigation and site structures, they can create an environment that is more conducive to search engine visibility for the terms that they target. These elements are crucial to the search engine spiders being able to access all of their content. And, of course, in order to play at the widest end of the discussion, they need to have great content around the target.

Pillar 3: Influenced Variables -- Off-Site Optimization: Off-site optimization, or more fundamentally, link building, is a core exercise in building overall awareness, but laser-focus on link building from topically-relevant sites with anchor text that targets the target keyword is the key to achieving top visibility for a particular keyword. While this may seem like a dark art to some, targeted link building drives relevance to sites for their target keywords, and the search engines recognize this as authority and highly relevant context. The goal is to find the appropriate link partners and craft the right message to get them engaged enough to give a retailer's site a link with its target keyword as anchor text.

Pillar 4: Content: Content, they say, is king. And, the single biggest reason that apparel retailers have not seen success in infiltrating the broadest kinds of discussion on the Internet is because they do not create much content outside of product descriptions. In order to compete with the editorially driven sites and earn their right at the premier place for the largest search volume query, they must have content that is unique, targeted, well-executed and is focused on both the search engines and the users. Like editorial players, the goal is to drive visibility through the leveraging of their domain expertise. Content is hard to create, but the double benefit of increased presentation and velocity driven customers is simply unparalleled.

For the full whitepaper go to: http://blog.pmdigital.com/ .

NEW YORK, Oct. 21 /PRNewswire/ -- Online sales are leading the way as luxury and designer brands emerge from the challenging global economy. According to the Trend Report: Luxury & Designer Brands Online – a study of 20 online fashion brands released today by PM Digital (www.pmdigital.com) based on Experian Hitwise data – until recently, luxury and designer brands were behind the curve in adding online stores, but that has changed as more and more find success online.

"Today's consumer is foregoing fleeting trends in pursuit of the stability and value of timeless pieces from trusted brands," said Suzy Sandberg, President of PM Digital. "Luxury and designer brands can make headway in this economy by creating a deeper engagement and dialogue with consumers across online and mobile channels." PM Digital – named Internet Retailer's 2010 Fastest Growing SEM Agency – is an internet marketing agency specializing in paid search advertising, SEO, social media marketing and comparison shopping engines for more than 130 online brands.

Key findings from the study reveal:

• Four brands captured two-thirds of the online market share of visits: Coach (by a wide margin), Gucci, Juicy Couture and Burberry.
• Search traffic, predominantly from Google, dominates referrals to luxury and designer retail sites. Interestingly, Facebook edged out Yahoo! search.
• Traffic from social media sites to luxury and designer brand sites is growing, as brands such as Lacoste and Dolce & Gabbana link to their Facebook pages from their homepages.
• A brand's market share in social media popularity does not correlate with market share of site visits.
• After search, visitors most often come from other retail sites. This is typical, indicating shoppers' tendency to visit a variety of similar sites.
• Email and social media traffic to luxury and designer brand sites is comparable, and both sources have recently experienced growth.
• Kate Spade and Tory Burch have among the largest share of high income visitors.

The Trend Report reveals that the challenge for luxury and designer fashion brands is to give customers more reasons to be loyal and buy direct. Some are already embracing this need by adding online stores. Yet, currently, luxury and designer brands seem reluctant to use Facebook pages to sell product or run promotional offers. For the full report, go to: http://www.pmdigital.com/press__events/luxury_designer_brands_online/

Methodology

For this report, PM Digital selected 20 online luxury & designer brands within the apparel category that also have e-commerce-enabled websites. Much of the data in this report, excluding data primarily gathered by PM Digital, has been sourced from Experian Hitwise North America. Experian Hitwise derives its data from direct relationships with a range of Internet Service Providers.

About Experian Hitwise North America

The leading global online competitive intelligence service, Experian Hitwise helps clients protect and grow their market share through the application of internet measurement data. Experian Hitwise measures the largest sample of internet users - 25 million worldwide, including 10 million in the United States. This sample size allows clients to understand internet behavior and competitive activity through data that is unmatched in timeliness, depth and breadth.

PM Digital Reports Good News for Online Retailers

NEW YORK, June 2 /PRNewswire/ -- Consumers shopping online for apparel in spring 2010 increased their total paid search demand by an impressive 33 percent over the same months in 2009. PM Digital (www.pmdigital.com), a leading search engine marketing agency representing 18 of the Top 500 Retailers, today released its Rewind: Spring Apparel 2010 Report, where findings reveal a big surge in demand for paid search in another sign that the economy has strengthened.

Apparel companies achieved this swell in demand in February through April with a modest increase of 2 percent in year-over-year spend, revealing that search ad dollars went further this year than they did at the same time last year, as CPCs fell by -1 percent. The biggest weeks for spring apparel sales typically occurred at the end of all three months -- except for the Valentine's and President's Day weeks, which had even higher sales.

"Online apparel retailers had to do some hard work in this emerging economic recovery adjusting pricing, incentives and inventory," said Chris Paradysz, CEO of PM Digital. "Now we're seeing the hard work pay off with a dramatic year-over-year swell in demand for spring 2010."

• Data from the Rewind: Spring Apparel 2010 Report shows definite seasonal patterns for apparel marketers including the following:
• The top week for search demand occurred the week of Sunday, February 21st - Saturday, February 27th. It was also the second-best week for orders.
• For a second consecutive year, the top day for paid search (orders and demands) occurred about 10 -12 days before Easter on Thursday, March 25th.
• The weeks ending February 13th, February 27th, March 27th and April 24th were strongest for sales of spring apparel.
• Peak spend days preceded an increase in sales two days later in each month.
• President's Day on Monday, February 15th was the day with the highest number of consumer clicks.
• Same-day paid search conversion was stronger toward the end of each month, with Saturday, April 24th being the best day this spring.
• Sundays were the top day of the week for demand and conversion, while Tuesdays tended to be highest for order volume.
• Mondays were the strongest day of the week for clicks, but had lower conversion, which meant it was not the top day for sales.

"What was really interesting this spring in search was how consumers continue to demonstrate their eagerness to shop online and to view search as an essential conduit to their fashion needs," said Suzy Sandberg, President of PM Digital. "Search has become dramatically integral to the way consumers shop online."

The Rewind: Spring Apparel 2010 Report examines performance data from PM Digital clients in combination with data reported by Google, Yahoo and MSN.

About the Rewind: Spring Apparel 2010 Report

Rewind is a product of PM Digital Research that analyzes recent client sales patterns within a given online media channel, market category and time frame. This edition focuses on paid search campaigns for online merchants during the Spring Apparel 2010 season (February – April). The objective is to provide PM Digital clients with actionable intelligence and perspective to aid strategic planning and to help benchmark success.

New York, NY (PRWEB) June 1, 2010

Crain's 2010 Top Entrepreneurs stand out for the perseverance and ingenuity they bring to New York's business community. The entrepreneurs, representing a cross-section of industry, lead fast-growing companies, with average growth rates for the past four years that total more than 100%.

Chris Paradysz, Founder and CEO of PM Digital, today was named one of six Crain’s New York 2010 Top Entrepreneurs. Crain’s credits PM Digital as being “one of the first (organizations) to offer advertisers tools to measure the results of their online ad campaigns and see exactly what consumers were responding to.”

PM Digital is a fast-growing New York-based digital marketing agency located in the heart of the financial district, a block off Wall Street. Specializing in revenue generation and audience development for retail, content, nonprofit and other industries, Chris received the honor for his leadership of PM Digital. By encouraging and instigating innovation and keeping the company’s focus on client revenue growth and people development, PM Digital has rapidly expanded its capabilities and grown revenues.

New York, NY (PRWEB) December 22, 2009

As the holiday sales season quickly approaches its end, retailers need to be more tactical in their marketing strategies. A leading internet marketing company, PM Digital, analyzes winning search strategies.

One of the key weapons in the online retail wars this holiday season is the ability to be nimble and fast in the search game. Retailers who saved some of their budgets for the last week before Christmas and can spend this week will enjoy lower costs for their keywords and fewer competitors in the game, according to PM Digital, a search engine marketer with over 70 retail clients.

"These last few days are critical," says Suzy Sandberg, President of PM Digital. "Last weekend (12/19 and 20) saw an unusually large bump in sales of 67% over the previous weekend as the big storm hit the East coast and offers of free shipping were expiring. People went online big-time."

Search tactics that worked, Sandberg said, included running copy in Google ads saying, "Stay home, ship for free." Another winning strategy was to run advertising copy in Google-related websites on news and weather channels using keywords related to the storm such as: snowstorm; blizzard; nor'easter and east coast storm.

PM Digital accesses data through its Holiday Dashboard reporting tool that enables its retail clients to maximize their search marketing dollars by quickly adapting their customized bidding strategies and forecasting projected-to-final holiday performance. More information is available here: http://www.pmdigital.com/technology/holiday_dashboard/

NEW YORK, Sept. 18 /PRNewswire/ -- PM Digital (www.pmdigital.com), a leading internet and search marketing agency with premium brand clients in the retail, publishing and non-profit sectors, announced today the acquisition of Indiana-based search engine optimization company, SpinShark(TM) (http://www.spinshark.com). This purchase expands PM Digital's existing capabilities and provides access to an even deeper pool of talent in natural search and social media marketing.

"Bringing SpinShark under the PM Digital brand is a strategic move to deepen our technologies and further accelerate the number of experts in our talent pool," said Chris Paradysz, CEO of PM Digital. "We have been anticipating and experiencing rapid growth in these capabilities, and the team at SpinShark is a fantastic addition."

The acquisition adds SpinShark's patent-pending technology Anglerfish(TM) to PM Digital's technology arsenal, MediaHarbor(R). This new technology will provide advantages in site page volume, internal link popularity and improve site design issues, as well as onsite content critical to search engine optimization.

"As we bring our teams and capabilities together, clients will immediately benefit from faster deployment of solutions and more fully integrated web analytics," said Suzy Sandberg, PM Digital's President. "We are eager to help expand resources and create new business opportunities with such an established search marketing agency as PM Digital," said Dale Petruzzi, Founder of SpinShark. The company will be headquartered in PM Digital's New York office.