Holiday Dashboard

This year, online holiday shopping revenues topped $29 billion, up 2.5% from the last year. Experts are predicting this number will increase significantly again this year, especially with consumer confidence back on the rise. Whether it’s finding gift ideas, avoiding long lines at traditional brick and mortar stores, or taking advantage of free-shipping offers, the Internet is vital to the success of your holiday shopping season.

So how do you ensure the most profitable holiday season possible? PM Digital knows that careful monitoring of your holiday campaign is critical to its overall success. We understand how crucial each day is during the holiday season and how every decision can impact your bottom line, so we developed Holiday Dashboard, our proprietary online reporting tool. Holiday Dashboard forecasts your projected-to-final holiday performance, lets you to determine what your Key Performance Indicators (KPIs) are, and then tracks and trends them. These unique features allow you see how your campaign is performing and instantly make adjustments necessary to reach your goals.

With Holiday Dashboard, you can: receive daily reports of your key performance indicators, combined with the previous season’s data for current and YOY performance tracking set keyword bidding strategies unique to your business see your daily performance relative to your projected sales goals work with your customer’s schedule and time table

This year, even the weather proved to be a major factor in holiday sales. Holiday Dashboard allows you to anticipate and react instantly to these and other conditions so your campaign is operating at maximum efficiency—all the time.