Technology can take your Online Marketing campaigns from good to outstanding. And, in an industry that changes and evolves constantly, it takes the right technology to stay on pace, leverage every opportunity, and continue to outperform your competition. We built MediaHarbor, our proprietary, on-demand Search Platform & Reporting Technology, specifically with our client's sales goals in mind.
Housing our Bid Management and Reporting applications, MediaHarbor continues to evolve in order to provide retailers with the flexible functionality needed to maximize all the search engines have to offer automatically.
- Search Engine & Facebook API Integration: In support of our clients’ sales goals, MediaHarbor gives us the ability to act on bids automatically twice a day. As a Google Preferred API Pricing partner, there are never pass along fees for API access.
- The Basics: To balance scale and efficiency, our search specialists utilize MediaHarbor’s many levers and controls, pushing the needle to maximum performance. Unique rules can be established en masse or down to the keyword level, if preferred.
- Scale and Flexibility: MediaHarbor’s deep-reaching link crawlers can automatically disable keywords due to lack of inventory, even if the merchandise changes daily.
- Future-Forward Indexing: MediaHarbor marries real-time performance results with historical performance data to anticipate changes to the conversion rate and then enacts increases or decreases to the bids opportunistically.
- MediaHarbor is provided free-of-charge to PM Digital clients. As a partner of Marin Software, we can guarantee our agency pricing and premium service model in the event Marin Software is the preferred search platform provider.
- Flexible, rules-based platform: For worry-free bidding and prevention of runaway bids